Facebook Ad Sizes and Specs (Updated for 2025)

Facebook can be an essential sales channels for your ecommerce businesses, a place where brands meet shoppers as they spend period online.

But maximizing brand achievement is more than selling on Facebook. You can also use Facebook as an advertising channel to push users back to your site, where you have more control over the encounter and connection.

Ahead, discover the best size for Facebook ads, the correct Facebook ad dimensions, and more significant details to promote your business and reach customers on Facebook in 2025. 

Facebook feed ad sizes

Facebook feed ads are the platform’s main ad type. Users view these in their Facebook feeds mixed in with posts from their friends, groups, and pages. Facebook feed ads can be single images, panoramic shots and 360-degree photos, animated GIFs, and videos.

Facebook feed image ad sizes

• Maximum file size: 30 MB
• Maximum image size: 600 x 600 pixels
• Resolution: at least 1080 x 1080 pixels; no maximum resolution
• Image ratio: 1.91:1 to 4.5; propose ads and ads with  stake photos must be 1.91:1
• File type: PNG or JPG

Facebook feed video ad sizes

• Display size: 1080px x 1080px (desktop or mobile) or 1080px x 1350px (mobile only)
• Minimum video ad width: 120px
• Minimum video ad height: 120px
• facet ratio: 1:1 for desktop or mobile, or 4:5 for mobile only
• File type: MP4, MOV, GIF
• Video settings: H.264 codec, square pixels, fixed frame rate (30fps), stereo AAC audio compression at 128 kbps
• Maximum file size: 4GB
• Maximum video length: 241 minutes

Facebook feed ad copy character limit

• Headline: 40 characters
• Primary text: 125 characters
• Description: 30 characters

Facebook carousel ad sizes

Facebook carousel ads also display up in users’ information feeds. These Facebook ad types include two to 10 images or videos presented in a gallery or slideshow. Facebook carousel ads specs are similar to Facebook feed ad specs.

Facebook carousel ad sizes

• Maximum file size: 30 MB for images; 4 GB for videos
• Maximum image size: 600 x 600 pixels for images; 120 x 120 pixels for videos, which can be up to 240 minutes long
• Resolution: at least 1080 x 1080 pixels; no maximum resolution
• Image ratio: 1.9:1 to 1:1 ​​

Facebook carousel ad character limit

• Headline: 40 characters
• Primary text: 125 characters
• Description: 20 characters

Facebook correct column ad sizes

Facebook’s correct column ads don’t display in users’ main information feed. Instead, they appear on the correct-hand side of Facebook pages for desktop users. Mobile users don’t view Facebook correct column ads.

Some of the same Facebook ad size guidelines apply for carousel ads and correct column ads. You can also add up to 10 visual assets, but Facebook will only display the first one for correct column ads. 

There are some differences from Facebook carousel ads, though. The image facet ratio on your correct column ads should be 1:1 and you’re limited to 40 characters for headlines—there’s no space for any other copy.

Facebook correct column ad sizes

• Maximum file size: 30 MB for images; 4 GB for videos
• Maximum image size: 600 x 600 pixels for images; 120 x 120 pixels for videos which can be up to 240 minutes long
• Image resolution: at least 1080 x 1080 pixels ; no maximum resolution
• Image ratio: 1:1

Facebook correct column ad character limit

• Headline: 40 characters

Facebook in-stream video ad sizes

Facebook in-stream video ads also use the carousel format, except these appear in users’ Facebook Live feeds. In other words, when someone is watching Facebook Live videos, your in-stream video ad placement may appear after the user has been tuned in for at least one minute. Unlike correct column ads, Facebook in-stream video ads appear only on mobile devices.

You can use two to 10 videos for your in-stream video ad carousel, each ranging anywhere from one second to 240 minutes. Here, you also have space for copy. 

Facebook in-stream video ad specs

• Maximum file size: 4 GB
• Maximum image size: 120 x 120 pixels
• Resolution: at least 1080 x 1080 pixels; no maximum resolution
• Image ratio: 1:1

Facebook in-stream video ad character limit

• Headline: 40 characters
• Primary text: 125 characters
• Description: 20 characters

discover more: Facebook Video Ads: How to Stop Scrolling Shoppers and Engage Them With Your Ad

Facebook Marketplace ad sizes

You can also run ads on Facebook Marketplace, where users advertise and browse items for sale. Facebook Marketplace listings are free for users, while advertisers pay to place ads here.

Facebook Marketplace ads distribute the same size guidelines as in-stream video ads, and the same guidelines for copy.

Facebook Marketplace ad sizes

• Maximum file size: 30 MB for images; 4 GB for videos
• Maximum image size: 600 x 600 pixels for images; 120 x 120 pixels for videos
• Resolution: at least 1080 x 1080 pixels; no maximum resolution
• Image ratio: 1:1

Facebook Marketplace ad character limit

• Headline: 40 characters
• Primary text: 125 characters
• Description: 20 characters

Facebook Instant Articles ad sizes

Facebook Instant Articles are displayed to mobile users to optimize their content encounter. These Facebook ad types are content-led, often featuring a fair amount of copy. They’re specifically optimized for mobile users so image and video content is easier to digest and engage with from a tiny device.

Instant Articles ad sizes are similar to other Facebook ad types. Facebook Instant Articles ad sizes

• Maximum file size: 30 MB for images; 4 GB for videos
• Maximum image size: 600 x 600 pixels for images; 120 x 120 pixels for videos
• Resolution: at least 1080 x 1080 pixels; no maximum resolution
• Image ratio: 1:1

Facebook Instant Articles ad character limit

• Headline: 40 characters
• Primary text: 125 characters
• Description: 20 characters

discover more: Setting up Shopify’s Facebook channel for marketing

Facebook Stories ad sizes

Facebook Stories are similar to Instagram Stories—posts that expire after 24 hours, so users can only view them for a limited period. As users scroll through Facebook Stories from the people and pages they pursue, they view advertisements intermittently.

Facebook Stories carousel ads have a maximum of three image cards which don’t allow videos. Facebook recommends leaving at least 250 pixels at both the top and the bottom of your image to leave space for calls to action and other in-app text. 

Facebook Stories ad sizes

• Maximum file size: 30 MB
• Maximum image size: 500 pixels wide
• Resolution: at least 1080 x 1080 pixels; no maximum resolution
• Image ratio: 1:1

Facebook Stories ad character limit

• Primary text: 125 characters

Facebook collection ad sizes

Facebook collection ads appear in users’ information feeds and are ideal ad formats for ecommerce brands because they receive users to a Facebook Instant encounter, a packed-screen in-app landing page dedicated to a brand and its products. Users can shop directly from these landing pages.

Facebook collection ads characteristic a cover image or video plus three person product images—all with the same size guidelines.

Facebook collection ad sizes

• Maximum file size: 30 MB for images; 4 GB for videos
• Maximum image size: 600 x 600 pixels for images; 120 x 120 pixels for videos
• Resolution: at least 1080 x 1080 pixels; no maximum resolution
• Image ratio: 1:1

Facebook collection ad character limit

• Headline: 40 characters
• Primary text: 125 characters

discover more: Facebook Pixel: How to make Better Facebook Ads for More Conversions

Facebook Messenger ad sizes 

Facebook Messenger ads appear in users’ Messenger inbox between their conversations. They assist brands reach users while they’re actively engaging in private conversations on the platform. Messenger ads can include images, videos, and carousel formats.

Messenger Stories image ad sizes

• Display size: 1080px 1920px, or larger
• Minimum width: 500px
• facet ratio: 9:16
• File type: PNG or JPG
• Maximum file size: 30MB

Messenger Stories video ad sizes

• Display size: 1080px x 1920px, or larger
• Minimum video ad width: 500px
• facet ratio: 9:16
• File type: MP4 or MOV
• Video settings: H.264 codec, square pixels, fixed frame rate (30fps), stereo AAC audio compression at 128 kbps
• Maximum file size: 4GB
• Maximum video length: Up to 2 minutes

Moving forward with your Facebook advertising

Ultimately your online store should be your mission control—it’s easier to manage and integrate various aspects of your digital business there, with fewer external restrictions. 

However, a multichannel way to building customer connections can assist you promote and sell products. After all, you still require to meet buyers where they’re at, and that’s where distribution channels like Facebook arrive into play.

When you integrate selling on Facebook with Shopify, advertising across Meta properties becomes simpler. You can automatically sync your product catalog, sell your products where people shop, and manage everything within your centralized Shopify dashboard.