How to Build a Personal Brand (Complete Guide)

Building a personal brand has never been easier or more important than it is today. Anyone with access to the internet and social media can build an audience, position themselves as an expert, and start attracting clients for their business. 

A study by Upwork revealed that the freelance workforce is growing at a rate 3x faster than the overall workforce in the U.S. By 2027, freelancers are expected to make up the majority of the U.S. workforce.

The key to differentiating yourself from your competition? Learn how to build a personal brand and attract a community of like-minded, loyal followers. Here’s what you need to know.

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);

hbspt.forms.create({
region: 'na1',
portalId: '21966311',
formId: 'a8e1b766-f4e8-40fc-98db-21cd83fbff79',
onFormReady: function ($form) {
$form[0][0].value = window.location.href; // The first field of every hubspot form using this needs to be a hidden text field that will capture the page url
$form[0][1].value="free-personal-branding-worksheet"; // The second field of every hubspot guide form should be set to the guide id
},
target: `.get-the-free-personal-branding-worksheet-target-${i}`,
cssRequired: getTheFreePersonalBrandingWorksheetInnerCustomCSS,
});
}
}

jQuery('.amp-get-the-free-personal-branding-worksheet').after(getTheFreePersonalBrandingWorksheetOuterCustomCSS);
jQuery('.amp-get-the-free-personal-branding-worksheet + style + style').remove();