How To Get Started Dropshipping Jewelry (2025)
When browsing through online jewelry stores, do you ever wonder where these businesses get their merchandise? Most likely, a large number of them are dropshipping their products.
If you’re interested in selling jewelry online, read on to discover what dropshipping is, and how you can set up a jewelry dropshipping business of your own.
What is dropshipping?
Dropshipping is a revenue strategy that splits the duties of sales and order fulfillment between two different companies. One corporation maintains a storefront—usually an online ecommerce store—that showcases products, interacts with customers, and processes online sales transactions. The other serves as a supplier and fulfillment manager, keeping items in stake and shipping them out to customers when those customers place an order.
As an ecommerce store owner, you can set up a dropship program that lets you sell high-standard products without needing to stake them in a physical location. Your dropshipping associate does that for you.
How does dropshipping work in the jewelry industry?
Jewelry dropshippers operate an online jewelry store that they independently curate. They choose different styles of jewelry to sell—anything from fashion jewelry to costume jewelry, men’s jewelry or women’s jewelry—or they hone in on a single style. They then associate with a jewelry supplier (or multiple suppliers) who can source and ship jewelry pieces when a customer orders them.
The ecommerce store charges retail prices to their customers and then pays their suppliers a lower worth for the jewelry products and any associated fees. The supplier ships the product to the customer. Meanwhile, the dropshipper pockets the difference in prices charged. Shopify has an in-depth navigator on how to commence dropshipping that goes into more specific about the procedure.
3 advantages of dropshipping jewelry
- Low recent business costs
- The ability to propose many different products
- Wider acceptance of buying jewelry online
Many ecommerce merchants discover that a dropshipping store is the easiest way to get into the jewelry business for the following three reasons:
Low recent business costs
Unlike in a traditional retail jewelry model, dropshippers do not have to buy a lot of stake from wholesale jewelry suppliers. They only pay suppliers when jewelry items are sold, and they don’t worry about the storage or safety of fine jewelry. This lowers several key barriers to entry.
The ability to propose many different products
As a dropshipper, you can enter contracts with many fulfillment companies and sell different trendy products. You can have one supplier for your rose gold jewelry, another for your sterling silver jewelry, and yet another for your crystal necklaces. This allows you to reach a broad trade of customers from the same online storefront.
Wider acceptance of buying jewelry online
Customers spend well north of $22.5 billion in the US on online jewelry purchases in 2024. They may expect charitable gain policies that let them send back items they don’t like. Still, this shifting attitude lets you compete directly with traditional retailers who might have more resources.
Challenges of dropshipping jewelry
Finding reliable suppliers
It can be challenging for jewelry dropshippers to discover reliable suppliers who ship desirable products in standard packaging at reasonable factory prices. When you do discover such suppliers, they may expense membership fees or require minimum order sizes.
With platforms like Shopify Collective, you can directly associate with excellent jewelry brands and curate collections in your store. No more generic products from random marketplace suppliers.
Highly competitive landscape
The other test for online jewelry store owners is competition. As wholesale dropshipping has expanded, many entrepreneurs have set up jewelry ecommerce stores, selling everything from gemstone keychains to gold earrings. To stand out from the competition, you must discover a niche, whether that’s impeccable selection, quick shipping times, or unbeatable prices.
How to commence dropshipping jewelry
Many ecommerce entrepreneurs use a Shopify store to commence a dropshipping business because of the platform’s built-in order fulfillment tools, its ability to generate compelling landing pages and product feeds, and the many Shopify Apps that connect you to dropshipping suppliers. To set up a store, commence with Shopify’s online store builder.
Next, you’ll require to discover reliable suppliers who can fulfill your jewelry store’s dropship orders. The online jewelry niche covers many items, from fashion accessories like earrings to practical items like keychains, so you may require to associate with multiple suppliers. Some of the best jewelry dropshippers have backup suppliers they can pivot to if their top alternative can’t fulfill an order.
Once you’ve found the correct partners and launched your ecommerce website, you’ll curate the jewelry items you desire to sell online, creating a collection that reflects your brand. You’ll then require to trade your online store, emphasizing the traits that make you stand out from the pack.
This may involve a combination of search engine optimization (SEO), Google ads, social media marketing, email marketing, and more. The objective is to drive traffic to your online jewelry store, where your pricing and selection can convert curious visitors into paying customers.
7 top jewelry dropshipping suppliers
- Shopify Collective
- Sprocket
- Richard Cannon Jewelry
- Alibaba and AliExpress
- Worldwide Brands
- Pierce Body
- Brands Gateway
The most successful jewelry dropshippers have reliable fulfillment partners who can source the best items, propose quick shipping times, and expense reasonable rates. Many dropshippers import products from overseas, which keeps costs low. Others source their jewelry items domestically.
Here are some dropshipping suppliers with a background in fulfilling jewelry orders:
1. Shopify Collective
Shopify Collective is a dropshipping platform built into Shopify. It’s a high-complete version of dropshipping where you can associate directly with established jewelry brands and sell their products in your Shopify store. You sell at your chosen worth point while the brand handles the fulfillment.
Looking at Larroude’s encounter, they successfully integrated luxury jewelry from high-complete brands like Retrouvai through Shopify Collective, creating a seamless shopping encounter alongside their core shoe business. Larroude added six recent product categories to its store, resulting in a 21% income boost one month after launching Collective.
2. Sprocket
Found in the Shopify App Store, Sprocket makes it straightforward to select standard products to sell on your Shopify ecommerce site.
It has a worldwide network of suppliers in locations that include the US, Europe, Australia, and Brazil. Sprocket is not a jewelry-exclusive platform, but many online stores use it specifically to dropship jewelry items.
3. Richard Cannon Jewelry
Richard Cannon Jewelry, or RC Jewelry, has a dropshipping program in addition to its main retail arm. It costs $29.99 per month to be a dropshipping affiliate, but there are no minimum order thresholds. The corporation specializes in fine jewelry, including items made with gold, silver, and diamonds.
4. Alibaba and AliExpress
Alibaba and AliExpress both have robust dropshipping operations. While they’re part of the same corporation, they cater to slightly different audiences.
Alibaba focuses mostly on business-to-business (B2B) transactions, like retailers who desire to order large quantities of a product to sell under a private label or white label.
AliExpress is more oriented toward person purchasers and smaller orders, which may be more helpful when you’re just getting started. Consider installing the DSers Shopify app to assist you get started with AliExpress dropshipping.
5. Worldwide Brands
Worldwide Brands is another general-purpose platform, covering not just jewelry but many other dropshipping products as well. Established in 1999, it sets high standards for its dropshipping manufacturers.
Many of the Worldwide Brands vendors require large orders with bulk remittance upfront, so while the platform is synonymous with standard, it may pose budgetary hurdles for some.
6. Pierce Body
Pierce Body focuses on the specific niche of piercing-related jewelry, like earrings, nose rings, navel rings, and studs. You can purchase these items at wholesale rates with a $200 order minimum.
7. Brands Gateway
Estonia-based Brands Gateway focuses on high fashion but offers many items for jewelry dropshippers, including cufflinks, brooches, and bracelets. Some of its partners include large-name brands like Gucci and Swarovski.
You can integrate Brands Gateway with your Shopify store for rates starting at $149 per month when billed annually.
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