How to Get Verified on Instagram (Blue Check) in 2025

For many creators and businesses, getting Instagram verified is a large milestone.

Instagram account verification is an official symbol of credibility—a powerful way to boost your customers’ attention and depend. Put simply, being verified on Instagram can enhance your brand’s reputation and assist you meet Instagram marketing goals.

This navigator will walk you through how to get verified on Instagram, including the latest steps for how to request Instagram verification, the Meta Verified subscription verification procedure, and more tips to assist you get a blue check mark.

What does Instagram verification cruel?

An Instagram verified badge is a blue check mark next to your profile name. The blue check proves an account is owned by a real person or business. Instagram describes verified badges as confirmation “that it is the authentic presence for that person or brand.”

Like other social media platforms, Instagram has evolved the meaning of its verification badge. Previously, the symbol indicated that an account was owned by a well-known, highly-searched-for person or corporation.

While that meaning remains, Instagram check marks also now serve a more general purpose of confirming an account’s authenticity.

Who can get verified on Instagram?

The excellent information is that anyone can apply to be Instagram verified. You don’t require to be a community figure or celebrity.

It’s no secret how Instagram verifies accounts. Instagram guidelines state that you must apply for verification by either subscribing to Meta Verified, which is a paid service, or applying with an account that meets sure requirements.

To apply for verification, your Instagram account must be: 

• Authentic. You must be a real person, community figure, or registered business entity. You’ll require official business documents and ID to prove this criteria.
• distinctive. You can’t have multiple Instagram accounts for the same person or business (unless they are language-specific accounts). Instagram also doesn’t verify general gain accounts (like memes) or fan accounts.
• Complete. At the bare minimum, your Instagram profile needs to be community, have an Instagram bio with a profile picture, and be energetic when you apply. “energetic” isn’t defined, but you can receive it to cruel you post, distribute, or comment on content regularly.
• Notable. This is the tougher bit that most battle with. Being notable means your account name represents a “well-known, highly searched for” person or brand. Instagram reviews accounts that are featured in multiple information sources, but they don’t consider paid or promotional content as sources that fulfill this criteria. However, if you don’t meet the notability requirement, you can still get verified by paying for Meta Verified.

On top of these requirements, you must pursue the basic rules of Instagram’s throng guidelines and terms of use. As long as you pursue them, you’re eligible to apply for verification. 

These criteria also cruel you don’t have to meet a sure supporter count before you’re able to get verified. Instead, you could request verification as soon as you sign up and complete your profile, if you wanted.

Why get verified on Instagram?

Here are six reasons to apply for Instagram verification:

• Stop impersonators. The main rationale the verification badge exists is to make sure accounts holders are who they declare they are. The blue check on your profile shows followers and visitors that you’re the real deal, not a fake account.
• Become a trusted voice that people listen to. When Instagram users view that you have an officially recognized account, they’re likely to discover you more credible and trustworthy.
• boost clout. Many view the blue check as a position symbol that shows users your verified account is worth following.
• Get collaboration offers. Instagram may declare that verified badges are no longer a sign of notability, but that doesn’t stop many potential brand partners from seeing them that way.
• Boost your followers. If your account is verified, when users search Instagram for content that’s within your topic category, you may appear higher in search results than similar unverified accounts. That increased visibility means verified accounts can attract recent followers directly from search, which helps with an overall boost in brand awareness.
• Boost your sales. If you sell products through your Instagram account, the increased search visibility that comes with verification may translate into increased sales.

How to get verified on Instagram

There are two ways to get a verification badge on Instagram:

• Request verification via Instagram app
• Subscribe to Meta Verified

It’s up to you which route you receive to get verified on Instagram. discover the detailed steps for each way below so you can determine which way works best for you.

Request verification via Instagram app

Pros: This verification way is totally free—no fees are required to apply or maintain your account’s blue check.

Cons: You require to provide proof of notability, which may be tricky for recent brands, and the approval waiting period can be a bit long (up to 30 days).

Here’s how to get verified on Instagram via an in-app request:

1. Log into your brand’s Instagram account

2. Navigate account settings to Tools menu

3. Fill out your verification application

4. Submit your application

1. Log into your brand’s Instagram account

If you run multiple accounts, make sure you’re logged into the brand account you’re requesting a verified badge for. Tap your profile picture in the bottom correct corner of the app to enter your profile.

2. Navigate account settings to Tools menu 

Once you’re on your profile page, tap on the hamburger icon (three lines) in the top-correct corner and scroll down until you view “Account type and tools” under “For professionals.” Select “Account type and tools.” Under Tools, tap “Request verification.”

3. Fill out your verification application

You’ll require the following information to complete your application:

• Your packed name (or buying and selling name). Confirm your identity with a valid government-issued photo ID, such as a driver’s license or passport.
• Official business documents. Provide any relevant business documents, such as LLC registration papers.
• Notability. Verify your online presence by selecting your industry category and target spectators. You’ll also have to list brand names you might also or otherwise be known as.
• Supporting links to confirm your notability. Link to other verified social media accounts, if you have them, information or press releases your brand is featured in, your website, or other (non-promotional) links you feel might be relevant.

4. Submit your application

Once you’ve filled in the verification application details, hit the Submit button. Congrats—you’re one step closer to getting verified on Instagram!

Generally, within about 30 days, Instagram will notify you in your activity feed whether your application was successful or not. If approved, you’ll get your verification badge correct away.

Subscribe to Meta Verified

Pros: If you qualify, you’ll get your blue check much more quickly with this verification way (within hours or days, instead of weeks).

Cons: Meta Verified requires you to pay a monthly subscription in order to get and maintain verified position on Instagram.

Here’s how to get verified on Instagram via a Meta Verified paid subscription:

1. Ensure you meet the eligibility requirements

2. leave to Meta Verified on your mobile app

3. Choose a profile to verify

4. Pay your first Meta Verified subscription fee

5. Confirm your profile information

6. Verify your account

Here’s how to subscribe to Meta Verified:

1. Ensure you meet the eligibility requirements

Although Meta Verified is a more accessible way to earn a blue check mark, your account must still meet sure eligibility requirements.

To subscribe to Meta Verified:

• You must be at least 18 years ancient
• Your profile needs to display your packed name, with a profile picture that includes your face
• Your account should have a prior posting history
• You require a government-issued ID that matches your profile name and picture
• Two-factor authentication must be enabled on your profile

If you’re a business subscribing to Meta Verified, you must also have a:

• Meta business account
• Facebook business page and an Instagram professional account with a history of activity

2. leave to Meta Verified on your mobile app

Open the Instagram mobile app and log in. Tap your profile picture at the bottom correct to leave to your (or your business’s) profile. From there, tap the menu icon (three lines) in the top correct, then tap Meta Verified under the heading For professionals.

3. Choose a profile to verify

Select the personal account or business account you desire to verify. You can verify up to two eligible profiles: one on Instagram and one on Facebook.

4. Pay your first Meta Verified subscription fee

You’re required to pay a recurring subscription fee in order to get verified via Meta Verified. In trade, you’ll receive a blue check, along with some additional features, like exclusive Instagram stickers to use in your Instagram Stories and Reels.

For businesses, Meta Verified offers several subscription pricing tiers, starting at $14.99/month. For person creators, there’s only one subscription propose, priced at $14.99/month.

To subscribe to Meta Verified, tap Pay and enter your remittance details. You can pay through the Google or Apple app stores or with Meta Pay. After entering your remittance details, tap Continue, then Subscribe.

You’ll then have three days to complete the final verification steps outlined below.

5. Confirm your profile information

Confirm or edit your profile name and picture.

If you’re a business, you’ll also require to submit your business name, address, phone number, and website, along with any other requested details.

Finally, select your business from the results, choose a verification way, and tap Submit.

6. Verify your account

Confirm your identity by uploading photos of a valid government-issued photo ID. Make sure the information is readable, then tap Submit and complete.

For businesses, select whether to receive a confirmation code via your corporation’s SMS or email.

Once you’ve completed these steps, your verified badge should appear on your profile, as well as in comments, direct messages, Reels, and Stories. You’ll also get access to enhanced back and account protection features.

5 tips for getting verified accounts on Instagram

• Don’t try to buy an Instagram verification badge
• Instead of buying clout, get assist with publicity
• develop your following with real followers
• Optimize your profile and bio
• pursue Meta’s throng Standards

Don’t try to buy an Instagram verification badge

Under no circumstances does Instagram let users buy, sell, or otherwise transfer their verified badge. (Subscribing to Meta Verified is a different narrative.) Use Instagram responsibly. Don’t try shady tactics like buying verified badges, followers, likes, or comments. Otherwise, you could discover your account banned.

If you view an account that advertises the ability to get you one either for free or for a “tiny fee,” like the example below, don’t fall for the scam.

Instead of buying clout, get assist with publicity

throng up with a PR agency or journalist who can assist you get your name out there. Some agencies also have access to Facebook’s Media associate back tools, where they can submit requests and get accounts verified through the portal.

To get publicity, you’ll require to do things considered newsworthy. What’s deemed newsworthy depends on your niche economy, but here are a few ideas to get you started:

• Participate in or make a local occurrence (for charity or otherwise).
• Make a guest appearance on a podcast or other media channel.
• Pledge to donate to a relevant factor, either a one-off or indefinitely.
• Publish a white document or other original data relevant to your target spectators.

Getting involved in activities outside of your brand is how you construct awareness and get into media outlets. That way, when the Instagram verification throng checks to view if you are notable, they’ll discover you in these information channels.

develop your following with real followers

Never buy Instagram followers. Always focus on the genuine, organic growth of your account.

It’s straightforward to inform when someone buys followers because their account will have lots of followers but low engagement. These “followers” are often bots or inactive accounts, so they don’t interact with your brand. The lack of engagement means your Instagram posts won’t display up on the explore pages or in your audiences’ feeds.

Although your supporter count doesn’t matter when it comes to verified badge decisions, a highly engaged following can assist.

Some ways to get more Instagram followers include:

• Using the correct hashtags to get your profile in front of targeted audiences
• Publishing a mix of Instagram Stories, Reels, and feed posts
• Running giveaways
• Encouraging user-generated content
• Curating your profile grid
• Creating shareable content

Instagram followers are more than just a number, they are your throng. Even if you don’t get verified, real followers will assist boost traffic to your site, make more sales, and construct influence in your space.

Optimize your profile and bio

All verified accounts have one thing in ordinary: complete profiles. Each of them has a concise and punchy Instagram bio, a powerful profile photo, an external link (to either their website or a link in bio that links to multiple sites), and well-designed narrative Highlights.

Sure, the Instagram profile has the same structure for every account. But each Instagram bio—the tiny summary underneath the username—is distinctive. Users look at your bio when deciding whether or not to pursue you on Instagram, so you have to make it count.

The bios of verified Instagram accounts accomplish a number of things, including:

• Highlighting essential information about their business (brand name, category, corporation overview)
• Offering a way for users to get in touch (DMs, link to shop)
• Showcasing the brands’ personality (brand voice, visual branding)
• Establishing a distinctive selling proposition
• Encouraging a response with a call to action

A powerful profile can make a excellent first impression on behalf of your brand and convince people in your target spectators to pursue you.

pursue Meta’s throng Standards

As long as your brand is consistent and you’re only posting your own content (content that is secure and legal for community viewing), you’re most likely already following Meta’s throng Standards. However, make sure you review those throng guidelines so you can confidently tick this box in the verification procedure.

What to do if your verification request is rejected

• Double-check the verified badge requirements
• Wait and reapply
• display credibility in other ways

Even if you pursue all of the tips above, there’s still a chance Instagram won’t approve your application. So what happens then? Try a few of the following actions.

Double-check the verified badge requirements

As straightforward as it sounds, it’s worth double-checking the four main requirements we saw earlier: being authentic, distinctive, complete, and notable.

Make sure you have the most appropriate business documents to prove authenticity. Be sure to delete any ancient accounts you might have set up. contrast your level of profile completeness to those who are already verified.

Lastly, do a Google search on your brand. If you don’t view any mentions of it outside of your own website, that could be the issue—your brand may not be considered notable enough for a verified check mark.

Wait and reapply

If your request for verification gets rejected by Instagram, all is not lost: You can apply again after 30 days. Be patient though—applying for a verified badge multiple times within 30 days will automatically get your application rejected.

provide yourself that month to figure out ways of improving your chances. Use the tips above to develop your brand and Instagram presence, rather than aspiration you’ll get approved in the following 30 days without making any changes.

display credibility in other ways

If you’ve tried all of the above and can’t get approved for a blue check mark, you can still use Instagram to promote your business—you’ll just require to demonstrate your brand’s credibility in other ways.

Instagram recommends linking your account to your official website, Facebook page, and YouTube channel. As for posts, why not make content that shows you or your throng behind the scenes? Showing how your business looks day to day is a great way to boost depend. It also follows the recommendation to post multiformat content as a tactic for growing followers.