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How To Harness The Power of Customer Success-Driven Growth


For businesses built on a recurring revenue model, customer success is everything. It’s a key factor influencing whether customers renew or churn — and whether revenue grows or shrinks.

Acquisition is no longer enough to drive growth. To build a stable, efficient, and enduring business, organizations need to shift to a customer success-led growth strategy centered on customer retention and loyalty.

Customer success teams are the heroes of the new growth agenda.

Here’s how you can scale with purpose using customer success — including a 4-point customer success-driven growth framework and examples of businesses reaping rewards from prioritizing customer success.

Customer Education 101: Concepts, Trends & Applications

Comprehensive insights and practical strategies to help you engage, train, and retain your customers effectively through education.

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);

hbspt.forms.create({
region: 'na1',
portalId: '21966311',
formId: '438227ab-5045-4c39-b8b2-52a62c557555',
onFormReady: function ($form) {
$form[0][0].value = window.location.href; // The first field of every hubspot form using this needs to be a hidden text field that will capture the page url
$form[0][1].value="plus-customer-education-101"; // The second field of every hubspot guide form should be set to the guide id
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target: `.customer-education-concepts-trends-applications-target-${i}`,
cssRequired: customerEducationConceptsTrendsApplicationsInnerCustomCSS,
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jQuery('.amp-customer-education-concepts-trends-applications').after(customerEducationConceptsTrendsApplicationsOuterCustomCSS);
jQuery('.amp-customer-education-concepts-trends-applications + style + style').remove();



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