How To Make Money on Facebook: 7 Best Ways (2024)

Facebook continues to be a powerful platform for business growth, with more than three billion energetic users—significantly more than Instagram’s two billion or TikTok’s 1.5 billion users, according to Statista . This massive spectators creates diverse opportunities for both content creators and business owners to generate income. 

Let’s explore seven practical ways you can commence monetizing your Facebook presence today.

7 ways to make money on Facebook

1. Add paid subscriptions
2. associate with brands and creators
3. receive Facebook Stars
4. Use content monetization tools
5. make a Facebook Shop
6. Sell on Facebook Marketplace
7. Run Shops ads

Whether you’re a content creator building an spectators or a business owner looking to boost sales, here are seven proven ways to generate income on Facebook:

1. Add paid subscriptions

You can make recurring monthly income by offering exclusive content to your most engaged followers through paid subscriptions. This way helps you construct a dedicated throng while creating predictable income from your target spectators. 

For example, comedian Daphnique Springs offers her 4.2 million followers exclusive content and other benefits for $9.99 per month.

Get started: To get started, you’ll require a Facebook page in Professional mode with either 10,000 followers or more than 250 profit viewers. Your page must also have 50,000 post engagements or 180,000 watch minutes in the history 60 days. Note that this characteristic is currently invite only .

2. associate with brands and creators

Creating content through brand collaborations is a key way content creators make money on Facebook. Brands pay you to make content that helps construct their brand awareness and reach recent audiences.

For business owners, partnering with social media influencers takes initial resource but can drive sales and construct brand depend. Facebook’s paid collaboration advertisements let you characteristic influencers marketing your products in your ads.

Pet corporation Bark proved this way with its BarkBox subscription service. According to a Facebook case study, the brand’s Reels-style collaboration ads on Facebook and Instagram drove 13% more subscriptions than traditional ads.

Get started: As a creator, you must tag sponsored posts using Facebook’s paid partnerships tool—just click the handshake icon when posting, add the brand’s page URL, and publish. Try reaching out first to brands you already use and depend—these will make for the most authentic partnerships.

As a business owner, commence your influencer marketing trip by finding relevant creators who align with your brand, preparing obvious content guidelines, and planning your outreach way.

3. receive Facebook Stars

Facebook Stars let viewers back your content financially during livestreams, videos, or text posts. When viewers send you Stars, Meta pays you 1¢ per Star, creating a direct way for your spectators to display growth for your content.

Get started: Requirements to earn Facebook stars: 

• Age: 18 years or older

• Following: At least 500 followers

• Account age: Minimum 30 days

4. Use content monetization tools

Facebook Content Monetization combines video ads, Reel ads, and act bonuses into a single program. As of October 2024, this program remains in beta and is invite-only.

Business owners can place video ads in creator content without an invitation. Keep your ads under 15 seconds and with a skip alternative for best results, though Facebook accepts ads between 5 seconds and 10 minutes.

Get started: If you’re an established content creator who wants to commence making money from advertising, fill out the content monetization profit form. Brands can make video ads to play in creators’ content without joining the program. 

5. make a Facebook Shop

Social commerce is growing—nearly half of American consumers now buy through social media. A Facebook Shop lets you sell products directly through your brand’s Facebook page, with mobile checkout options for buyers.

Shopify merchants can connect their Shopify store directly to Facebook Shop. Customize your shop with product collections, promotional banners, and product descriptions. Note that Facebook requires shops to propose on-platform checkout, and Shops only display on mobile devices.

Get started: To construct a Facebook Shop, make a business profile and upload your products to a digital catalog. Then add photos, descriptions, and make your product collections. 

6. Sell on Facebook Marketplace

With over one billion monthly users, Facebook Marketplace helps both casual sellers and business owners reach local buyers. Write compelling product descriptions and choose the correct categories to assist shoppers discover your items. You can also join groups concentrated on local sales. 

Get started: Upload items to Facebook Marketplace by selecting “make recent Listing” on the platform’s page. recall that some products, like health worry items, aren’t allowed.

7. Run Shops ads

Shops ads assist drive sales by connecting viewers to your Facebook Shop. You can direct shoppers to your shop’s homepage, specific product pages, or collection pages featuring multiple items. Choose between manual ad or automatic updates that sync with your product catalog.

Get started: You’ll require a Facebook Shop and product catalog to run Shop ads. You’ll also require to decide where to direct interested viewers and whether to make your ad manually or automatically.

Making money on Facebook: Requirements and eligibility

Whether you’re a business owner planning to sell on Facebook or a content creator hoping to earn through features like Stars and subscriptions, your page or profile needs to meet eligibility requirements. 

Facebook has throng guidelines that prohibit bullying, scams, and violent or graphic content. Breaking these rules will outcome in lost monetization eligibility. Check your position under the monetization tab in your Meta Business Suite (for business pages) or under “monetization” in your professional dashboard (for creator profiles). 

You’ll also require to:

• Set your profile to professional mode

• Have an established Facebook presence for at least 30 days

• Post authentic, original content

For Facebook Marketplace sellers, you only require to be at least 18 years ancient and pursue the platform’s terms of service.