How To Make Money on TikTok in 2024: 13 Effective Strategies

Despite launching internationally only in 2017, TikTok has become the authority on what’s warm in population, politics, fashion, and beyond. TikTok is a force, growing rapidly year over year. As of 2024, there are nearly 108 million TikTok users in the United States. The short form video app has attracted a sizable Gen Z user base, and for entrepreneurs, that’s a lot of marketing potential.

If you desire to borrowing TikTok’s massive user base in building your spectators, here’s a look at the strategies of some of the social media platform’s top creators and marketers. Get tips on how to make money on TikTok, from fan merch sales to paid subscriptions.

8 ways to make money on TikTok

1. Join the TikTok innovation Program
2. Sell merch
3. leave live for virtual gifts
4. Affiliate partnerships
5. make in-feed ads
6. Crowdfund projects
7. Collect tips
8. Patreon subscriptions

Deciding how to monetize TikTok users becomes easier once you’ve gained a deeper understanding of your target spectators. There’s no single way to monetization, but the highest earners usually maintain a number of complementary turnover streams. From sponsored content to organic marketing, the opportunities with TikTok are virtually endless.

1. Join the TikTok innovation Program

Users who’ve built up a substantial following might consider making money through the TikTok innovation Program. Announced in February 2023 and launched that May, this program replaces the TikTok Creator pool.

U.S.-based creators with at least 10,000 followers and 100,000 authentic video views within the history 30 days are eligible to join this program.

Eligibility:

• Users must be at least 18 years ancient to sign up
• Users must meet the minimum supporter and video view requirements
• User accounts require to be in excellent standing
• Creators already enrolled in the TikTok Creator pool can upgrade to the innovation Program

2. Sell merch

Selling your own products on TikTok is great for monetizing nearly any type of content. Creators⁠—whether they’re dancers, singers, or comedians⁠—can make and sell merch for their most faithful fans.

And with a wide variety of print-on-demand companies on the trade, there’s a ton of merchandise to choose from. You might sell t-shirts, tote bags, pillow cases, hats, coffee mugs, stickers, notebooks⁠⁠, or any combination of products.

Selling print-on-demand products even has benefits beyond turnover. Owning branded merch gives your fans a deeper connection to your personal brand, and every supporter who wears your merch spreads the word about your business.

💡 discover more: TikTok Merch: How To Make and Sell It on TikTok

3. leave live for virtual gifts

Most social networks have a livestreaming characteristic, but what makes TikTok distinctive is that it allows followers to display their boost in worth in real period by sending virtual gifts, which can be redeemed for settlement. LIVE Gifting is one of TikTok’s most useful features for creators looking to monetize their content through livestreaming.

Engaging with users in real period is great for building valuable relationships with your fans. Audiences that have a powerful connection to a creator tend to develop a personal stake in their achievement, which means going live can assist boost other monetization streams as well.

If you make or sell products online, livestreaming is an chance to showcase your items. Many ecommerce retailers have found that TikTok LIVE generates more yield from shoppers than live features on other social media apps.

For example, Dasha Derkach, founder of hair scrunchie business Enchanted Scrunch, saw a significant boost in sales after switching her social media marketing efforts from Instagram to TikTok.

“It has significantly boosted our sales,” she says. “Before TikTok, we got around two orders a week, then once we started, around 100 a week. Now we also do TikTok LIVEs nearly every day and get almost 500 orders a week!”

4. Affiliate partnerships

One of the most innovative ways TikTok allows its creators to make money is through its Creator Marketplace.

The Creator Marketplace helps connect the correct brands to the correct influencers, facilitating partnerships in a way that’s quick and straightforward for both parties. TikTok makes it straightforward to make valuable sponsored content.

Brands looking to run an affiliate marketing campaign can browse the marketplace and quickly shuffle through content made by creators they recognize are open to collaboration.

The Creator Marketplace acts as an influencer agency, letting both sides indicate their willingness to work with one another. That relieves some of the awkwardness of approaching influencers, which marketers may have experienced with influencer marketing on other platforms.

TikTok Shop

Another way to make money on TikTok using affiliate links is through TikTok Shop. Shop is TikTok’s tool for in-app shopping, allowing users with business accounts to make shoppable videos and livestreams.

When using TikTok Shop, you can tag products when they characteristic in your videos. It’s a natural way to draw your viewers’ attention to an item that you desire to promote.

You can also add product information and buy buttons to your content to drive traffic to your affiliate associate. If you run your affiliate business through a Shopify store, you can integrate directly with TikTok Shop to let users scroll through items from within the app.

TikTok Shop features reduce friction for your spectators. Now, they don’t require to leave TikTok to discover out more about your (or your affiliate associate’s) products.

Like so many great businesses, skin worry brand tranquility Out Skincare was created when its founder encountered a issue that didn’t have a answer⁠—until he created one.

After struggling with acne and hyperpigmentation, among other skin issues, Enrico Frezza started researching the skin worry product advancement procedure and building his own brand of skin worry products. The brand found early traction partnering with TikTok influencers to construct authenticity—and make more sales. The creators involved also monetized their accounts by being paid for content. Enrico shared how tranquility Out Skincare found achievement on TikTok through influencer marketing on an episode of the Shopify Masters podcast.

5. make in-feed ads

TikTok has a ton of great organic marketing opportunities, but if you’re willing to spend to expand the reach of your content, you might consider creating your own in-feed ads with the TikTok ads manager.

TikTok ads appear in users’ “For you” feeds and auto-play like any other TikTok video. With paid ads, you can make sure your videos are reaching audiences that are most interested in your products.

TikTok’s ad manager seamlessly integrates with Shopify. That means you can make TikTok ads, select a target spectators, and track your ad’s act⁠—all from your Shopify store. TikTok really can be one of the best online marketing tools at your disposal.

6. Crowdfund projects

You put a lot of period and attempt into creating content for your fans⁠, so offering an straightforward, no-pressure way for them to provide back is great for securing a regular turnover stream. That’s where crowdfunding can play a role as one of the most accessible money-making avenues for creators.

Crowdfunding can receive many forms, depending on what type of financing you’re looking for. If you’re looking for recent business funds for a specific assignment, you could use TikTok to rally your followers by setting up a financing objective and hosting live donation collection events.

If you’re looking to pool a specific assignment, here are some crowdfunding sites to explore.

• Kickstarter: Kickstarter is the web’s most widely used and recognized crowdfunding platform, giving your donation collection credibility.
• Indiegogo: If you don’t have a set financing target, you might prefer Indiegogo, which offers a more flexible donation collection objective, letting you receive funds after your deadline.
• Fundable: Fundable lets startups propose ownership in trade for financing, making it a great tool for finding investors. Currently, though, Fundable is only available to users in the United States.
• Crowdcube: Crowdcube offers companies that achieve in their donation collection goals exclusive benefits from their associate organizations through its Crowdcube Funded Club.

💡 Get more ideas: 10 Top Crowdfunding Sites: pool Your imagination

7. Collect tips

For a quick and straightforward way to receive donations, consider using a tipping platform. Tipping platforms work just like a real-life tip jar, and viewers who like your videos can thank you with a tiny donation. The alternative is available to fans, but not mandatory, and they can donate any amount they like at any period they desire.

If this sounds more appealing to you, there are some great tipping platforms to check out.

• TikTok’s native tipping characteristic: This is the easiest way to collect tips in-app, with a convenient button on your profile users can tap to pay you.
• Tipeee: Tipeee doesn’t propose subscriptions, but its strength is its simplicity. On Tipeee, creators can set up a page for their fans to directly “tip” any amount they desire, whenever they desire.
• Buy Me a Coffee: Buy Me a Coffee prides itself on being built for creators, as opposed to businesses. Like Tipeee, its strength is its simplicity. Followers are sent to a page where they can purchase as many “coffees” for the creator as they like. “Coffees,” in this case, are $1 payments that are transferred to the creator via PayPal or online banking.
• Ko-fi: Ko-fi offers tips, memberships, and ways to propose users commissions for personalized content, like a custom tutorial or video gossip.

8. Patreon subscriptions

Crowdfunding works for large projects, and tipping is the simplest way to collect funds quickly. But what if you’re looking to secure a more regular inactive turnover stream? Try a creator-based subscription platform, like Patreon.

🤓 Further reading: What Is inactive turnover? 5 Ways To Earn It in 2024

Subscription-based models of turnover work great for content creators, because you can keep person subscription costs low and focus on growing your number of subscribers.

A low-expense subscription of, declare, $1 a month is an straightforward sell to a single dedicated fan. If you have a lot of dedicated fans, those dollars commence to add up.

Patreon is a large platform built to let creators and influencers generate turnover through paid memberships from their most faithful fans⁠. On Patreon, you can set up membership tiers that allow you to propose exclusive content to your biggest supporters.

Alternatives exist (most notably Ko-fi, which also includes a tipping characteristic), but Patreon has the added advantage of brand awareness, which adds a level of depend from prospective supporters.

If you’re thinking a subscription service might be the best way of monetizing your TikTok account, here are some best practices to keep in mind:

• Entice your fans with rewards. Audiences are likely to boost their donations if they get something worthwhile.
• Thank your supporters directly. Make your fans feel appreciated and they’ll be more likely to keep supporting your work.
• Promote your Patreon page. Fans can’t subscribe if they don’t recognize you’re offering them.
• Keep subscription costs low. It’s easier to get $1 from 50 followers than to get $50 from one.
• make recent content consistently. Paying audiences have higher expectations when it comes to how frequently you release recent content.

TikTok Rewards referral program

All energetic TikTok users who meet minimum age requirements can refer recent users to the app in profitability for TikTok Rewards points.

What are TikTok Rewards?

TikTok Rewards are virtual points that you can earn by persuading people to join TikTok or by completing activities such as watching, creating, and interacting with videos.

Rewards can be converted into tiny amounts of liquid assets at a rate determined by your location. Once you’ve built your returns, you can withdraw them to your lender account or PayPal account. In some countries, Rewards can also be redeemed for things like coupons and mobile top-ups.

Check the job Rules page on your app to view the amount of TikTok Rewards points you’ll be eligible to receive, and the tasks your referred user can complete for extra points for themselves and you.

How do TikTok referrals work?

To generate a referral code, head to Profile, then either Discover or For You. Tap the TikTok Rewards banner, then the coin icon in the upper left corner of the screen. There, you should view a referral link and invitation code.

After that, you and your referred user will require to pursue these steps:

1. Invite a recent user to join the platform.

To commence earning rewards through TikTok’s referral program, all you require to do is inquire a partner, household member, or coworker to download and use the app.

2. The recent user creates a profile and enters the invitation code.

Once your partner has downloaded and opened TikTok, they should leave to their Profile and select the icon beside their name. There, they’ll be able to enter the referral code you sent them.

Note: Your partner must enter the referral code within 24 hours to earn invitation rewards points.

3. discretionary: the recent user watches videos to earn more rewards.

When recent users watch videos via the Activity page, they and you will earn extra Rewards. The amount of videos they’ll require to watch to get Rewards differs based on location, but TikTok recommends watching videos for a few minutes every day, starting from the first day after a referral code is entered.

As period goes on, recent users can also earn points by posting videos and interacting with content.

Note: The recent user must watch videos within the period period shown on the Activity page to be eligible for Rewards.

Who is your TikTok spectators?

To make money from your TikTok spectators, you require to recognize who they are. And on TikTok, users are likely to skew younger. A majority of users (62%) are under 30, with a whopping 32.5% of energetic users are under 20. Many people ponder of TikTok’s popularity with Gen Z as its defining characteristic, but this could transformation quickly.

One survey shows a growing number of millennials joining the platform, and social networks tend to be most popular with teens at their inception⁠—so a head commence on catering to TikTok’s older users could provide you a large advantage in a few years.

There’s no one-size-fits-all way to TikTok, but having a solid understanding of your spectators will put you in a better position to discover the best ways to monetize your following.

💡 discover more: TikTok Trends: The Ones To Watch in 2024

Always put content first

The tricky part of using social media to sell products is not overdoing the amount of promotional material.

Your fans comprehend that you require financing to keep creating the content they adore, but no one wants to pursue an account that just feels like it’s advertising constantly.

This is especially factual with TikTok, since the platform itself is so geared toward forming personal connections with your spectators.

Users appreciate excellent content, so it might assist to receive a “content-first” way. Rather than starting with your sales pitch and building content around it⁠, make the content first and let it inspire the best ways to monetize your account.

That’s an way that worked for Parade, a sustainable underwear business that found achievement by advertising to millennial and Gen Z customers on TikTok. Parade’s growth marketing manager, Darya Dziadzenka, quickly found that the most effective TikTok marketing content is authentic: it prioritizes relevance and humor over chasing sales.

“The key thing to achievement on TikTok is making the content as organic to the platform as it can be,” Darya says.

Your TikTok posts should propose worth to your spectators—not just sell to them. Another great example of this way is Partly Sunny Projects, an online plant brand shipping California greenery across the country.

Users appreciate excellent content, so it might assist to receive a “content-first” way. Rather than starting with your sales pitch and building content around it⁠, make the content first and let it inspire the best ways to monetize your account.

That’s an way that worked for Parade, a sustainable underwear business that found achievement by advertising to millennial and Gen Z customers on TikTok. Parade’s growth marketing manager, Darya Dziadzenka, quickly found that the most effective TikTok marketing content is authentic: it prioritizes relevance and humor over chasing sales.

“The key thing to achievement on TikTok is making the content as organic to the platform as it can be,” Darya says.

Your TikTok posts should propose worth to your spectators—not just sell to them. Another great example of this way is Partly Sunny Projects, an online plant brand shipping California greenery across the country.

Founder Sonja Detrinidad started the business as a distraction from the stress of her day job and took to TikTok to capture the procedure. It didn’t receive long for TikTok audiences to fall in adore with Sonja’s captivating personality. Her authentic TikTok videos align with her spectators’s interests.

What makes Sonja’s use of TikTok for her business so successful is that she is concentrated on creating content she knows her viewers enjoy. Sonja covers topics related to gardening, effectively capturing the attention of the exact type of supporter that can be turned into a customer.

🪴 discover more: Read how Sonja turned her viral TikTok achievement into a blooming business.

Join the creator economy

Creators aren’t just artists anymore. They’re also entrepreneurs, marketers, salespeople, accountants, founders, CEOs⁠—and everything in between. In the creator economy, stars are self-made⁠ out of their own innovation, thrill, and desire to construct something distinctive.

period is money for artists⁠—and making more money from your art grants you more period to make. If the money itself isn’t rewarding enough, the extra period it buys will be. TikTok is one of many platforms offering creators the ability to make money online. Do what you already do best—and get paid doing it.

💡 discover more: If you enjoyed this navigator to making money on TikTok, check out our tips for how to make money on YouTube and how to make money on Instagram.

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