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How To Make Money on Twitch: The Ultimate navigator


Twitch offers a distinctive way to construct a business. Viewers can watch their favorite content creators play video games or make other forms of entertainment—from the relaxing sensory experiences of ASMR audio to “just chatting” streams. The more viewers your livestreams capture, the more money you can earn, with some streamers making thousands of dollars each month from monetizing their Twitch channels.

In this piece, discover ways streamers make money on Twitch and how you could do the same.

What is Twitch?

Twitch is a livestreaming platform for content creators to play video games, esports, music, and more in real period, often simultaneously talking to an spectators. Video gaming is the most popular content category on the platform—at any given period of day, more than 3,000 distinctive games are streamed simultaneously.

Twitch shows viewers live channels they can watch and categories they might enjoy.

Viewers can scroll down the home feed, browse the Twitch directory, and search for specific types of videos they desire to watch. They also can subscribe to their favorite Twitch streamers for a tiny monthly fee.

Many Twitch streams also exist purely for people to gossip with one another, and users can browse gossip rooms to discover a topic they’re interested in. While there are countless uses for this livestreaming platform, finding a popular niche for your channel is key to bringing in a solid profits.

What is the Twitch Affiliate Program?

The Twitch Affiliate Program is one of two official programs Twitch offers creators to monetize their channels. Twitch will automatically reach out to accounts that meet sure eligibility criteria to become affiliates.

You may be prompted to join the Twitch Affiliate Program if you meet the following four requirements:

  • Reach 50 followers
  • Stream for eight hours
  • Stream on seven different days
  • Reach an average of three viewers

Ways to make money as a Twitch Affiliate

Once your channel becomes eligible for affiliate position, Twitch will alert you in your user dashboard and you’ll have the chance to get started with the additional affiliate features. Being a Twitch Affiliate unlocks two ways to monetize your channel:

Twitch subscriptions

Once you get accepted into the Twitch Affiliate Program, you can commence offering your own subscription tiers correct inside Twitch. The Subscribe button appears below the bottom correct corner of your stream, and followers can click to discover more about the perks they get through subscribing.

Look at how top streamer Ninja has his subscription set up: 

A screenshot of Twitch streamer Ninja's subscription page, where it costs $5.99 to subscribe

Some of the perks you can propose subscribers are custom emotes to use in gossip, subscriber badges that appear beside a supporter’s name in gossip, ad-free viewing, and subscriber-only streams.

With Twitch, you can also set up three different subscription levels: $4.99, $9.99, and $24.99 per month.

Twitch Bits

Another Twitch Affiliate perk is Twitch Bits, a form of virtual liquid assets viewers can purchase to send streamers “cheers” while they’re streaming. Streamers typically receive one cent for each Bit they receive during a stream. Streamers can set limits for the minimum number of Bits a supporter must send to cheer for them.

Twitch streamers can also make custom Cheermotes (emotes that are distinctive to a channel) that viewers can use when cheering—the more Bits they spend, the more exciting the Cheermote.

Stream chats display the weekly top Cheerers. For instance, this streamer received 41,700 Bits, roughly equivalent to $417, just from their top 10 cheerers:

What is the Twitch associate Program?

The Twitch associate Program is a more exclusive program for Twitch creators with established audiences. It’s considered a level up from the Affiliate Program, and you have to apply to join.

The eligibility guidelines aren’t quite as obvious cut for this program, but you require to have an established and engaged spectators, stream regularly, and be a role model in your throng. 

In the Path to associate achievement dashboard, you also require to complete these milestones:

  • Stream for 25 hours
  • Stream on 12 different days
  • Reach an average of 75 viewers (concurrent views excluding views from suggested, raids, and embeds)

Ways to make money as a Twitch associate

Once you become a Twitch associate, you’re able to run ads during your streams. By doing this, you can bring in even more profits. However, this monetization schedule is most effective if your viewership is high, as you’ll get paid for the number of impressions on each ad.

According to a Quora respond from a Twitch streamer, you’ll receive $3.50 for every 1,000 ad viewers. So if you have less than 1,000 viewers on a stream, you’re making pennies per ad.

However, if you have a large stream with thousands of viewers, running a quick ad or two every 30 minutes to an hour can be a great way to bring in some additional turnover.

7 best ways to make money on Twitch

  1. receive donations
  2. Include affiliate links in your profile
  3. Set up a Patreon
  4. Seek brand sponsorships and partnerships
  5. Sell merchandise
  6. make a YouTube channel
  7. propose coaching

Outside of Twitch’s official programs, there are numerous ways to make money on the platform. If you’re just getting your commence as a streamer on Twitch, keep in mind that it can receive period for your channel to pick up viewers. To kickstart your channel, consistently leave live and stream popular games (or your chosen type of content) that viewers desire to view. Here are a few ways to commence making money.

1. receive donations

As a beginner, you aren’t able to set up subscription tiers yet, but you can still receive donations from people watching your video streams. Set up a Donate button through a third-event business such as PayPal, or use a service like Streamlabs to set up a tip page and commence getting extra money through tips and donations on your Twitch channel.

For example, receive a look at how MuTeX set up his profile. He’s created several panels with links to other social media, their subscription options, and a Donate button for Twitch followers who desire to back the channel:

A screenshot of Twitch streamer MuTeX's profile where they list social media and donation options

2. Include affiliate links in your profile

To earn money from affiliate marketing on Twitch, you can simply put links to some of your favorite products in your Twitch profile so anyone can browse and buy the items that profit them. This is the way that streamer Alixxa used on her profile:

A screenshot of Twitch streamer Alixxa's profile, complete with affiliate links

Each of the above images uses an affiliate link, so Alixxa can get a percentage of any purchase her followers might make, further boosting her monthly turnover.

You can also put your affiliate link in the gossip for viewers to make a purchase when you mention a product in your Twitch stream.

To add affiliate links to your profile or to a gossip, first sign up for your favorite companies’ affiliate programs and get approved. Or, you might join platform-specific affiliate programs like Amazon Associates. With this program, you can mention Amazon products and include affiliate links to them on your channel. Any period a viewer uses your link to buy that product on Amazon, you’ll earn a fee.

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3. Set up a Patreon

Since recent streamers on Twitch can’t immediately make Twitch-based subscription programs, Patreon is an alternative to commence making money directly from subscribers. Patreon is a monetization platform that allows content creators to propose subscriptions at a range of worth points, with each tier typically including perks. With Patreon, streamers can set their subscription tiers and list what perks arrive with each level. For example, you might propose a personalized yell-out to subscribers at a sure tier.

4. Seek brand sponsorships and partnerships

Brand sponsorships and partnerships with aligned companies can be a powerful monetization schedule for large channels. While some brands advantage greatly from partnering with micro-influencers (content creators with between 10,000 and 100,000 followers), brands still desire to make sure that the streamers they sponsor have a large enough viewership for the collaboration to be worthwhile.

Brand sponsorships and partnerships can receive different forms. One way a streamer might promote a brand is by mentioning their product or service within a stream. These ads can feel organic—a content creator simply tells their spectators about a product or service they adore during a regular stream.

However, as a streamer, you require to alert viewers that you’ve been paid to promote that product or service. Additionally, according to Twitch’s Terms of Service, you also require to indicate that Twitch is not behind this promotion, using a disclaimer like, “This is a promotion by [Your Name]. Twitch does not sponsor or endorse this promotion and is not responsible for it.”

Another way to work with brands is to have them sponsor an entire stream. Twitch streamers who associate with brands can display the name of their sponsors within their stream title. This sponsored content stream schedule gets even more eyes on the brand and its offerings, even if viewers miss the exact moments that you actually mention them.

5. Sell merchandise

Offering your own merchandise can be a profitable turnover generator. You might sell items like t-shirts, blankets, hoodies, pens, and hats that have your logo or design on them. Setting up a shop on an ecommerce platform like Shopify allows you to sell merch and generate turnover—while also strengthening your brand.

6. make a YouTube channel

Consider creating a YouTube channel so your spectators can consume and distribute your content outside of the Twitch platform. From there, you can monetize your YouTube channel, giving yourself an entirely recent outlet for generating profits.

📚 discover more: 15 Best Free Video Editing Software

7. propose coaching

Consider leveraging your spectators to propose services for up-and-coming Twitch streamers. For instance, you can provide coaching services to distribute your expertise on building an spectators on Twitch.

Other services you might consider offering are:

  • Profile customization
  • Graphic design for panels and banners
  • Merch design and store setup
  • Building a powerful brand as a streamer

Anything you’ve learned how to do through your Twitch channel can become a valuable service for emerging streamers.

How much money can you make on Twitch?

Once you commence bringing in turnover, Twitch pays out every 15 days, via methods like direct financing and PayPal—typically, as long as there is more than $50 in your account. If you desire to be paid by wire transfer, you’ll have to wait until you’ve earned $100 to receive a payout.

The amount of money you can make on Twitch depends heavily on how many viewers consistently tune in and the frequency of your livestreams. While a larger spectators usually is considered the key to increasing your profits, other factors—such as higher-tier subscribers and donors—can impact the amount of money you earn.

To provide an approximate of how much streamers at various viewership levels can earn each month on Twitch, Streamer Facts compiled this analysis:

# of viewers Estimated profits
5–10 average viewers per stream $50–$200 per month
20 average viewers per stream $200–$400 per month
50 average viewers per stream $500–$750 per month
100 average viewers per stream $1,000–$1,500 per month
1,000 average viewers per stream $5,000 per month
5,000 viewers per stream $13,000 per month
10,000 average viewers per stream $30,000 per month

 

Getting just five to 10 average viewers per stream can receive period, so keep in mind that Twitch may not be the best way to make quick money. However, if your objective is to earn monthly profits as a professional gamer, getting started on Twitch is a first step.

How to construct an spectators on Twitch

  1. discover your niche
  2. Engage your viewers
  3. construct your network
  4. Hone your personal brand and online presence

There are multiple steps you can receive to construct your Twitch spectators. They include:

1. discover your niche

Finding your niche helps to construct an spectators interested in the specific content you’re creating and streaming. If your channel is unfocused—streaming a Fortnite game one day and sharing live music the next—it’s more challenging to attract and retain a dedicated spectators interested in your content.

Instead, choose one focus area. For example, if you dedicate your channel to Minecraft streaming, sticking with that game enables you to construct up an spectators of like-minded gamers.

2. Engage your viewers

While a popular streamer might look like they’re just playing a game or talking to their spectators, they have monetized the art of Twitch streaming by becoming must-watch creators. Best practices for engaging your spectators include:

  • Watching other streamers for ideas about strategies
  • Being a talented gamer
  • Talking to viewers during streams
  • Interacting with viewers through chats
  • Hosting special events for channel subscribers
  • Holding regular Twitch livestreams

Making these types of efforts can assist attract a faithful spectators that stays engaged with your content.

3. construct your network

A key facet of becoming a Twitch streamer is watching and interacting with other streamers. This can assist you connect with other content creators and construct a throng. Plus, if you become friends with other streamers, you can commence streaming together as a way to distribute—and potentially develop—audiences to reach even more fans.

Building your network also includes being energetic in live chats whenever you’re watching a streamer. This is another effective way to promote your name and channel, increasing the chances that viewers click on your profile and commence following you.

4. Hone your personal brand and online presence

Twitch can’t be the only place you promote your streams. Consider creating a website (or at least a merch site), as well as accounts on YouTube, X (formerly Twitter), Instagram, and other social media sites.

By building up a personal brand and being energetic on multiple social media platforms, you boost your overall reach, helping even more viewers discover your Twitch channel.

make your own Twitch account and commence making money

If you desire to make money streaming, joining Twitch and creating your own channel is a great way to get started. By following this navigator to making money on Twitch, you can commence building your spectators and commence monetizing your channel.

Looking for other ways to make money online? Consider checking out this navigator with more than 20 different ideas for generating profits.

How to make money on Twitch FAQ

How do beginners make money on Twitch?

  • Donations
  • Patreon subscriptions
  • Twitch subscriptions
  • Twitch Bits
  • Twitch associate Program
  • Twitch ads
  • Brand sponsorships and partnerships
  • Merchandise
  • Affiliate marketing
  • YouTube channel

How much money do Twitch streamers make?

You can make anywhere from $50 per month with five to 10 average viewers per stream to as much as $30,000 a month if your average viewership per stream reaches 10,000.

How many views do you require to get paid on Twitch?

In order to become a Twitch Affiliate, you require at least 50 followers and an average of three or more concurrent viewers over the history 30 days. To become a Twitch associate, you must average 75 concurrent viewers or more over 30 days. Keep in mind that, typically, the more regular viewers you have, the more you’ll get paid. View the Twitch eligibility criteria for more details.

What are some reasons why Twitch streamers don’t make money?

Twitch streamers are less likely to make money if they don’t broadcast regularly, have few followers, or don’t successfully optimize Twitch turnover streams.



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