In September 2024, Shopify announced it would become the first commerce integration associate of Roblox, allowing ecommerce merchants to sell physical items in immersive digital experiences on Roblox’s online game platform. Ecommerce merchants hosting their online stores with Shopify can now expand their customer reach to those playing games and buying items on Roblox. 

Roblox, founded in 2004 by entrepreneurs David Baszucki and Erik Cassel, lets users make and distribute their own games. In the history two decades, Roblox has grown to host millions of user-generated games, and has roughly 89 million daily energetic users, as of the third quarter of 2024.

discover how to sell virtual items on Roblox, and how selling physical items on Roblox games using Shopify’s recent integration may work in the upcoming.

How digital purchases work on Roblox

On Roblox, every user plays as a distinctive and customizable character called an avatar. Roblox users can transformation the appearance of their avatars by purchasing different virtual items like accessories, clothing, and character bodies. Players can purchase these items using Robux, a proprietary virtual money that users can purchase using real money, with $1 translating to roughly 80 Robux.

Brands have a growing chance to sell digital items on immersive platforms. One 2023 Roblox survey reported that 52% of responding Gen Zplayers were comfortable financial planning up to $10 per month for digital fashion, 19% were willing to spend up to $20 per month, and 18% were open to spending $50 to $100 per month.

How to sell virtual items on Roblox

1. Model your digital resource
2. Import your item into Roblox Studio
3. Add the item to the Roblox Marketplace
4. Set the parameters of the sale
5. Publish your item
6. Consider reselling limited items

Here are six basic steps to pursue when creating and selling virtual items on Roblox:

1. Model your digital resource

make the virtual item you schedule to sell using third-event 3D modeling software like Blender—an open-source tool—or a paid application like Autodesk Maya. These tools let users make 3D models by generating shapes, sculpting them, and adding colors or textures. 

Different digital assets on Roblox have specific requirements, so research the appropriate rules for your resource. For example, rigid accessories like hats or sunglasses and other geometric shapes require to be watertight without exposed holes. Layered clothing like pants, shirts, and jackets must use Roblox’s armature template to ensure clothing products shift and transformation according to a user’s avatar.

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2. Import your item into Roblox Studio

Once you’ve sculpted and designed your digital items, upload your creations to Roblox Studio—Roblox’s free game advancement platform for building recent games or virtual environments. 

Within Roblox Studio, select “Import 3D” from the top menu bar to use Roblox’s built-in 3D importer tool. Select and upload the digital resource you created in your third-event software tool. Roblox’s 3D importer tool will provide a visual preview of the model and alert you to any specific errors with the file. Once your creation is imported, it’s saved in the Toolbox or resource Manager section of Roblox Studio.

3. Add the item to the Roblox Marketplace

The Roblox Marketplace is the central digital location for Roblox users to sell and buy virtual items like accessories or clothing for their avatars. Access the Roblox Marketplace through the web or in the app. To publish and sell items on the Roblox Marketplace, you require a valid ID and a extra charge Roblox account, which starts at $4.99 per month.

Navigate to the “Creations” tab on your Creator Dashboard. Under the “Avatar Items” tab, select between the character bodies, clothing items, and accessories you’ve imported in Roblox Studio. Select the item you desire to sell and navigate to its “Manage Item” page. There, you can add an item name (up to 50 characters), an item description (up to 1,000 characters), and up to five tags to make it easier for users to search for your digital items.

4. Set the parameters of the sale

When adding your item to the Roblox Marketplace, you must decide whether your virtual creation is “Non-limited” (players can buy an unlimited amount) or “Limited” (you set a fixed amount). You can also choose to limit the number of copies any single user can have of your digital resource. Typically, limiting the number of an item makes it more valuable. 

Next, set your worth. Roblox provides a worth floor for different types of assets based on their act in the marketplace. For example, a pair of shorts could have a worth floor of around 60 Robux, whereas a hat might have a worth floor of 80 Robux. You can set your Robux pricing at or above the worth floor but not below it.

5. Publish your item

Publishing items on the Robux Marketplace costs Robux. Different resource types require different publishing advances, and the worth differs depending on whether it’s a limited or non-limited item. For example, the non-limited publishing advance for a virtual hat costs 1,500 Robux, while the limited publishing advance for the same item costs 2,000 Robux. When other users purchase your item, you receive 30% of the Robux for each deal, with the remaining 70% going to Roblox.

Once submitted, your item goes through a review procedure to ensure it abides by Roblox’s Marketplace Policy.

6. Consider reselling limited items

You decide whether users can resell your digital products. If you decide to allow the reselling of your items, you can earn a 10% percentage from all resales. For example, declare you make a limited number of virtual t-shirts with an original design. You sell each one for 50 Robux, and the design becomes more popular and valuable over period. When a user eventually resells one of those virtual t-shirts for 100 Robux, you earn an additional 10 Robux from that deal.

How to sell physical items on Roblox with Shopify 

1. Launch your Shopify store
2. make an immersive encounter in Roblox
3. Include virtual twins of your products
4. Advertise on Roblox

The Shopify integration with Roblox began with a closed beta test in 2024 and will have a wider launch in 2025. Here’s how to way selling physical items on Roblox once capabilities are fully available:

1. Launch your Shopify store

To sell physical items on Roblox, first establish an online store through Shopify. Use Shopify’s ​​website builder to make your ecommerce store in a few quick steps. Select a customizable store theme, upload your products with images and descriptions, and customize your checkout procedure using Shopify Checkout.

2. make an immersive encounter in Roblox

Use Roblox Studio to construct a digital encounter that reflects your corporation’s distinctive brand identity. Your digital surroundings could call to mind a busy urban area, a lush forest, or a seaside town—you’re only limited by your imagination. Roblox players can purchase the physical items you’re selling through your Shopify ecommerce store directly within your Roblox digital surroundings.

Shopify merchants will be able to access this commerce integration in 2025, but there already is a precedent for brands creating digital experiences on Roblox. For example, luxury fashion brand Ralph Lauren launched an immersive holiday-themed digital encounter on Roblox called The Winter Escape. Similarly, fashion designer Carolina Herrera partnered with model Karlie Kloss to make the Fashion Klossette, an immersive digital encounter on Roblox that lets players put on their own fashion shows with a catwalk and gallery.

3. Include virtual twins of your products

According to the same 2023 Roblox survey, players on the platform desire there to be a connection between virtual and physical items. In truth, 54% of Gen Z respondents said they were inspired to dress in a sure way based on what their avatars wore. Additionally, 43% of Gen Z respondents said they desire “twinning” items, meaning a virtual copy of a physical accessory or clothing item. Consider matching your physical products with digital counterparts on Roblox. You might include them as free perks for players who purchase your physical items.

4. Advertise on Roblox

Once you’ve set up your ecommerce store and developed a digital encounter on Roblox for your corporation, consider launching an ad campaign on Roblox. For example, you could use Roblox’s Ads Manager to make and target in-game advertisements that appear in other users’ digital experiences. Set up an image ad that appears as a billboard, a video ad that appears on in-game screens, or a portal ad that features a billboard for your digital encounter with a portal underneath that transports players to your corporation’s digital encounter.