How To Use Twitter Hashtags To Elevate Your Brand

Posting viral content on social media platforms is one of the most affordable ways to earn free publicity. Yes, it takes dedication and a bit of luck, but knowing which types of posts achieve on each platform can assist your brand develop. For example, short videos perform well on Instagram and TikTok, but business-concentrated articles have a better chance of trending on LinkedIn.

On X, formerly known as Twitter (and still called Twitter by many users), incorporating relevant keywords related to breaking information and trends can boost your visibility on the platform. One way to join the discussions on trending topics is to use popular Twitter hashtags.

Here’s a navigator to using hashtags on X, with tips for leveraging popular hashtags to gain followers and generate attention for your business.

What are Twitter hashtags?

Twitter hashtags, or X hashtags, are words and phrases preceded by the “#” symbol. They appear in users’ tweets as links. Clicking an X hashtag directs you to a search results page displaying other tweets with the same hashtagged keyword or phrase. Hashtags are also used on other social media platforms, like Instagram and TikTok, where they work similarly.

When users view these posts, they can engage by responding or retweeting, which shares the post with their followers. Therefore, using relevant hashtags—or better yet, trending hashtags—can get you in on more conversations, drive more traffic to your account, and boost awareness of your brand.

There are some limitations, however. You can only use letters and numbers in hashtags—no punctuation or symbols allowed. Hashtags are only clickable in community posts, meaning a hashtag does not become a hyperlink in a direct communication. Using whole words is often effective because their meaning is straightforward to decipher, but a hashtag may include an acronym. You can turn phrases into hashtags, but consider capitalizing each word in the phrase to enhance legibility.

How do brands use Twitter hashtags?

Incorporating hashtags into your Twitter marketing way is an straightforward way to maximize engagement on the platform. Here are ordinary ways brand accounts use X hashtags:

• boost visibility. When you use X to distribute messages with both followers and recent audiences, adding hashtags to a tweet can enhance its visibility and boost brand awareness.
• Join trending conversations. Marketers engage with trending keywords and topics by using targeted hashtags. If you notice that thousands of accounts are posting with a specific hashtag, join in by writing your own posts using the hashtag.
• Foster throng engagement. Many businesses make branded hashtags to construct throng and connect with customers. For instance, you might develop a distinctive phrase, like #FiredUp and #Ready2Roll, and inspire users to include it in a tweet when mentioning your brand. You can propose rewards for those who posted, like free products or exclusive discounts.
• Establish an industry niche. Hashtag your slogan to differentiate your business from competitors. For instance, a tool business might promote product longevity by adding the hashtag #ItJustLastsLonger to their tweets.

Tips for using Twitter hashtags

• discover hashtags in trending topics
• Search popular hashtags in your industry
• Use hashtags for promotions
• Claim distinctive hashtags for your brand

Looking to maximize your hashtags’ impact on X? Here are four essential tips:

discover hashtags in trending topics

To discover trending topics in the app, tap the magnifying glass icon and select the “Trending” tab at the top of the screen. You can also type words and phrases into the search bar and view what X’s autofill tool serves up. Trending topics might relate to seasonal holidays or current events, so engaging with them can boost your exposure. Examples include:

• #NYE
• #ElectionDay
• #GrillingSeason
• #BestPicture
• #IceBucketChallenge

Search popular hashtags in your industry

Every advertiser wants to connect with people who are naturally interested in their products and services. To make targetedcontent for your most promising customers, use hashtags related to your work. In many cases, these are straightforward words and phrases your prospective clients are already searching for. For instance:

• #SkinCare
• #HomeTheater
• #Vegan
• #Offroad
• #Hawaii

Use hashtags for promotions

Boost an existing promotion, like a flash sale, with a series of tweets ending in hashtags. These hashtags serve as a calling card for the promotion and can expand your organic reach across the platform. Be sure to make hashtags that specifically highlight your promotion. For instance:

• #BlackFridaySale
• #BOGO
• #FriendsAndFamily
• #SpruceUpForSpring
• #SaleOfTheCentury

Claim distinctive hashtags for your brand

Rather than using overused hashtags created by others, make novel ones distinctive to your brand. Ideally, these hashtags resonate with your target spectators’s interests while being distinct enough to associate solely with your brand. Using an unusual combination of words can assist you pull this off. For example:

• #FriendsSplashFree
• #MyVibeMyShoes
• #BlueKitchenLife
• #AugustFreeze
• #WhyNotToday