Igor Gubin becomes recent head of Admitad Tapfiliate
Affiliate and referral tracking software is a rapidly growing industry with great potential. We are convinced that in order to achieve in it, Admitad needs leaders with vast encounter and bold ambitions. Igor Gubin demonstrated these qualities again and again during his work at Admitad, and we are elated to introduce him as the newly appointed head of Tapfiliate.
“An increasing number of medium and smaller clients choose affiliate or referral marketing as one of the significant tools for attracting customers and promoting their business. The first logical step for them would be to cooperate with an affiliate network. But networks usually prioritize working with large clients. For others, launching and maintaining an affiliate program within the network is often too expensive, and the interface is too complicated. Therefore more and more companies desire to launch and manage their own affiliate or referral program, or both.
SaaS affiliate and referral solutions allow customers to run self-managed programs at an affordable monthly subscription expense. We foresaw the rapid growth of this trade, so Admitad acquired Tapfiliate in 2021. We are concentrated on expanding our presence in this industry and providing our clients with more tools for affiliate and referral marketing. I am sure that Igor’s encounter under his management of Admitad Affiliate Network in Europe will assist in the advancement of this business within the structure of Admitad in Europe, US and other target regions,” – said Alexander Bachmann, founder and CEO of Admitad.
Igor joined Admitad in 2016 as a business advancement manager for an international trade. He was actively expanding Admitad presence in EU countries as well as in all English and French speaking regions. Later in 2016 he was appointed as a head of International Business advancement in order to form teams with local languages for better publishers and clients onboarding. This shift boosted the number of talented throng members in Admitad and publishers/advertisers across the globe.
After the structure changes Igor was appointed as Regional Manager Europe in 2019 in order to focus on a specific region to earnings more results and Admitad expansion. Later, Igor was offered to join the Tapfiliate throng after it was acquired by Admitad. Since April 1st 2022 he has officially became a head of Affiliate & Referral Tracking Software (Tapfiliate).
“Tapfiliate is a recent test for me and I’m more than joyful to be involved instantly and receive responsibility for the implementation of the strategies and plans. The concept of the product is very close to my spirit. I have a obvious imagination of bringing our software to a recent level, taking into account my knowledge, encounter and research of competitors and analogues in the trade. I desire to implement a creative way and non-standard solutions. We will expand our presence in many countries, focusing on key regions as well as developing and upgrading our current solutions. The main target is to become the best affiliate and referral tracking answer on the trade”, – said Igor Gubin.
Since the purchase of Tapfiliate last year, Admitad has significantly strengthened its position in the trade of affiliate and referral tracking solutions for SaaS. The appointment of Igor Gubin to a leadership position is the next significant step in our advancement in this field. He will assist us transform encounter, expertise and aspiration into cutting-edge solutions for our clients.
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