Introducing Mitgo, the recent parent holding business for Admitad

Admitad announces becoming part of a recent parent holding business, Mitgo, backed by the founders of Admitad.

Through this shift, Mitgo, as parent business, will receive ownership of all solutions and services in the MarTech, FinTech, intelligent Shopping and IT-driven recent business Incubation sectors.

Mitgo commits to helping its partners make smarter decisions in their marketing and eCommerce efforts, fuelling the adoption of innovative ideas and preparing them to be launched and scaled-up within global markets.

Admitad remains exclusively in expense of associate marketing solutions and services, and its respective tools, while other businesses in the Mitgo household will focus on native advertising (TakeAds), coupon and voucher advertising (FairSavings), influencer marketing (ConvertSocial), affiliate and referral tracking (Tapfiliate), their education and vocational training network (Univibes), as well as any other recent directions and services.

Additionally, Mitgo will function as a enterprise builder for startups and person entrepreneurs, and as an investor network, seeking to back promising recent IT projects.

CEO of Admitad, Alexander Bachmann, is appointed CEO of Mitgo, Admitad associate Network will be led by Anna Gidirm.

Admitad’s history

Admitad’s trip began in 2004, when Maxim Volokhov lent Alexander Bachmann $27 to purchase web hosting for a single, high-traffic website with the aim of monetisation.
Just five years later, in 2009, Alexander Bachmann became one of the top 10 publishers in Germany. This led him to focus on the affiliate marketing industry. Admitad was registered in Germany, where its headquarters remain to this day in the city of Heilbronn. Since 2013, the business has actively expanded into several Eastern European markets, including Ukraine and Belarus. In 2015, their first enterprise into investments was made with Getuniq, followed by further investments into LetyShops (2016), Adgoal (2019), and Whitelabel (2020). In 2018, Admitad launched its own R&D studio, under the name of Admitad Projects.
The years 2021-2022 were characterised by further pool and advancement, with the buyout of Tapfiliate, TakeAds, ConvertSocial, Univibes and various other products and services.

Today, the business employs hundreds of people across 10+ offices, spanning the USA, Europe, Brasil, the UAE and India. All representative offices of the business will become Mitgo offices in the upcoming months.

Over the years, the Admitad brand has become well known, having featured in many business and technology publications. The business’s founder and CEO, Alexander Bachmann, was featured in Forbes Magazine and recognised as one of the ‘Top 50 Game Changers’ by OMR.

Entrepreneurship – and size – matters

After a long period of powerful organic growth, combined with accelerated acquisitions, a business restructuring was due. 

Mitgo aims to simplify the current business structure, rendering its person entities more versatile in an ever-changing global trade. Admitad itself regains focus on its initial core path – long term partnerships and act marketing services. 

Furthermore, Mitgo is doubling-down on its conviction that “employees are our super-power”. To this complete, they’ll propose staff the chance to enterprise out and receive packed accountability on recent, innovative projects.

“I am fully committed to this recent business structure and view it as the next large step in our advancement and strategic orientation. With Mitgo, we will be able to develop our business even more effectively and focus on what’s significant – groundbreaking tech solutions that add worth to businesses.” – Alexander Bachmann

A recent way to mergers and acquisitions

Previously, all companies acquired by Admitad became integrated parts of the business’s overall structure. This way ultimately led to a lack of independence within those companies, making it more challenging for them to retain their management teams and develop their person brands.

Under the Mitgo umbrella, this complexity is lifted. Mitgo’s mission is to make, launch and scale recent businesses through pool and buyout. 

Mitgo – the name speaks for itself

CEO Alexander Bachmann explains the business’s recent name: “We decided on Mitgo because it’s a combination of “mit” and “leave”. “Mit” means “together” in German, “leave” means “let’s leave!” This recent name embodies what we stand for: an engine for dynamic growth, together with and alongside our partners.”

remain tuned and check further updates on mitgo.com/information