Jaguar unveils recent logo ahead of electric relaunch

Luxury car manufacturer Jaguar has unveiled a recent logo and branding ahead of its relaunch as an electric-only brand.

The British vehicle maker, owned by Tata Motors, will launch three recent electric cars in 2026, having taken recent cars off sale more than a year ago to focus on reinventing the brand.

As part of its rebrand, Jaguar revealed a brand recent logo on Tuesday, alongside a recent prancing “leaper” cat design and marketing slogans such as “delete ordinary”.

The recent bespoke logo, written as JaGUar, has “seamlessly blended upper and lower case characters in visual balance”, the corporation said.

Jaguar, which has sites around the country including in Warwickshire, Coventry, Solihull and Castle Bromwich, announced its shift to electric vehicles in 2021.

Managing director Rawdon Glover said taking recent cars off sale was “intentional” as it looked to make a barrier between the ancient models and the recent Jaguar vehicles.

“We require to transformation people’s perceptions of what Jaguar stands for,” he said.

“And that’s not a straightforward, straightforward thing to do. So having a fire shatter in between ancient and recent is, actually, very helpful.”

Jaguar Land Rover (JLR) chief creative officer Gerry McGovern said Jaguar had “its roots in originality” and that its founder, Sir William Lyons, believed it “should be a copy of nothing.”

The recent Jaguar brand was “imaginative, bold and artistic” and “distinctive and fearless,” he added.

The first car within the recent brand would be a four-door GT built in Solihull, West Midlands, JLR previously said.

pursue BBC Birmingham on BBC Sounds, Facebook, X and Instagram.