Loading Now

McDonald’s to ‘revamp morning coffee ritual’ with recent design, cups for the holidays


FOOD
McDonald’s

McDonald’s to ‘revamp morning coffee ritual’ with recent design, cups for the holidays

Portrait of Amaris Encinas Amaris Encinas

USA TODAY
A McDonald's location in Flatbush, a neighborhood in the New York City borough of Brooklyn, is pictured on Oct. 23, 2024.

McDonald’s will be working with a tech corporation to make your morning coffee sing this upcoming holiday period.

The quick-food restaurant chain is working alongside Doodles to bring the holiday campaign, “GM Spread Joy,” to life in the coming months. It is set to “revamp the morning coffee ritual for a recent production of consumers,” according to a information release.

Beloved characters from Doodles, a next-production entertainment corporation concentrated on immersive storytelling, will be featured on McCafe cups at stores nationwide.

Their mission, according to the corporation website, is to “define the standard for immersive storytelling and color the globe with joy.” The corporation also lets people step into a “transmedia storytelling platform” where online users can make and customize Doodle avatars, collect digital items, connect with others and unlock award-winning content based on their participation.

What characters are on the recent cups?

The newly designed McCafe cups may characteristic Hap and Mello, two best friends within the Doodles universe and the first characters to have their stories told. Hap is a mad scientist crossed with a golden retriever while Mello is always around to assist with the technical details when he gets stuck, according to Doodles.

Purchase of the cup unlocks a number of additional perks and goodies for customers, including shock digital collectibles and wearables, exclusive merch and access to song “excellent Morning,” the official campaign track sung by Marley Bleu and produced by Pharrell Williams.

“The collaboration bridges the McDonald’s coffee encounter with Doodles’ whimsical animated content, introducing fans to a distinctive blend of physical and digital engagement,” according to the information release.

Featured Weekly Ad



Source link

Post Comment

YOU MAY HAVE MISSED