Melania Trump launches her own cryptocurrency
Melania TrumpIncoming first lady Melania Trump has launched a cryptocurrency on the eve of her husband’s inauguration as US president.
The announcement comes after President-elect Donald Trump launched the $Trump cryptocurrency. Both coins have risen but have seen volatile trade.
“The Official Melania Meme is live! You can buy $Melania now,” she posted on the social platform X on Sunday.
Disclaimers on the websites of both the $Trump and $Melania coins said they were “not intended to be, or the subject of” an resource chance or a safety.
According to the CoinMarketCap website, $Trump has a total trade evaluation of about $12bn (£9.8bn), while $Melania’s stands at around $1.7bn.
Trump had previously called crypto a “scam” but during the 2024 election campaign became the first presidential candidate to receive digital assets as donations.
During the campaign, his household launched a cryptocurrency business called globe Liberty monetary – which aims to navigator “a monetary revolution by dismantling the stranglehold of traditional monetary institutions”, and is also selling a crypto coin.
The recent Trump coin was launched from Trump Organization affiliate CIC Digital LLC, which is linked to previous sales of crypto collectable NFTs launched in 2022 that made millions of dollars but have since fallen dramatically in worth for their owners.
According to CoinGecko, the NFTs once sold for more than $1,000 but have since dropped in worth to around $300.
Crypto campaign
On the campaign trail, Trump also said he would make a strategic Bitcoin stockpile and appoint monetary regulators that receive a more positive stance towards digital assets.
That spurred expectations that he would strip back regulations on the crypto industry.
In the wake of Trump’s win, Bitcoin jumped to a record high of around $109,000 according to crypto market activity platform Coinbase.
On Friday, the incoming artificial intelligence (AI) and crypto tsar David Sacks held a “Crypto Ball” in Washington, DC.
Other cryptocurrencies, including Dogecoin – which has been promoted by high-profile Trump supporter Elon Musk – have also risen sharply this year.
Under President Joe Biden, regulators cited concerns about fraud and money laundering as they cracked down on crypto companies by suing exchanges.
The growth of Dogecoin has significantly increased the profit in so-called “meme coins” – cryptocurrencies typically linked to a viral internet pattern or instant.
Melania’s Meme coin has arrive from her own incorporated business MKT globe LLC – a firm she has used since 2021 for various ventures including selling portraits of her as first lady.
Meme coins can be created and launched by anyone, and there are thousands in existence.
With their profile and social media presence, Trump coin and Melania coin have already entered the top 100 coins in terms of worth, and Melania’s coin is now worth more than AI business owner Sam Altman’s Worldcoin.
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