PepsiCo ‘took it too far’ with ‘shrinkflation’: Analyst

PepsiCo (PEP) reported mixed third quarter earnings, missing revenue estimates but beating adjusted earnings per share expectations. To discuss the stock’s reaction and the broader snack industry landscape, Bank of America Securities senior consumer goods analyst Bryan Spillane joins Morning Brief.

Spillane notes that PepsiCo stock has “already underperformed the market” throughout 2024, suggesting that the lackluster results were largely priced into the stock.

Addressing shrinkflation concerns, Spillane acknowledges it as “a tactic that has worked very well” for consumer goods companies globally over the past decade. However, he believes PepsiCo “has probably pushed it too far,” indicating the company may face “an adjustment period” as a result.

Spillane highlights changing consumer behavior as a factor affecting PepsiCo’s results. He told Yahoo Finance, “It’s not that consumers aren’t buying food and beverages anymore, but they’re really scrutinizing whether they need or are buying things that are maybe off the list when they walked into the store.”

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This post was written by Angel Smith.