Have you ever seen an ad for chocolate cake or fries that made your mouth literally water? Some ads make products look so appealing you desire to reach through the screen and grab them. 

No one has found a way to beam products directly into your living room (yet), but the advertising globe has taken a significant leap forward. With shoppable TV ads, consumers can act on their desires immediately—though, for now, they’ll still have to wait for standard delivery.

Here’s how to commence driving sales with shoppable TV ads. 

What is shoppable TV?

Shoppable TV ads are interactive advertisements with embedded product links. With shoppable ads, consumers can use their remotes to purchase products directly from the TV screen without using a second device or disrupting their viewing encounter. These ads provide a more user-amiable shopping encounter while also helping businesses collect valuable engagement data.

How does shoppable TV work?

Shoppable TV works by layering a clickable display ad over streamed video content on your intelligent TV. intelligent TV technology, also known as connected TV (CTV), connects your TV to the internet. 

Pressing a button on your TV remote takes you to an in-app product page. There you can discover more about the product and use the arrow buttons on your remote to make your selections.

When you’re ready to buy, a checkout window will pop up, and you’ll get the chance to verify your shipping and billing information.

If you’re on Shopify, it’s straightforward to get started with shoppable TV ads. The Roku Ads integration from the Shopify App Store allows you to sync your product catalog with Roku Ads Manager to easily construct and manage shoppable TV ads. 

You can also monitor your ads’ act from your Shopify admin.

Shoppable TV vs. television commerce

Shoppable TV is distinct from televisioncommerce. Traditional televisioncommerce, or T-commerce, includes infomercials and shopping channel shows. Billy Mays’s iconic OxiClean infomercials are an example of televisioncommerce. These energetic segments urged viewers to “Call now!” and flashed a phone number on the screen. 

T-commerce requires access to a second device—whether that’s dialing a phone number, visiting a website, or scanning a QR code with a smartphone—to complete a purchase. Ads with QR codes are still considered T-commerce because they require users to use a second device (in this case, a smartphone) to commence shopping. 

In contrast, a shoppable ad enables the entire swap directly on the same screen. CTV users can access product details and shop items with a click of their remote, eliminating the require for additional devices. 

Benefits of shoppable TV for ecommerce

• Accurate sales attribution data
• Increased conversions
• Reach a recent spectators

The shoppable TV encounter is convenient and intuitive—beneficial for both businesses and consumers. Here’s how ecommerce brands can use shoppable TV to engage audiences and boost sales: 

Accurate sales attribution data

Attributing sales to traditional TV commercials is challenging. Viewers can’t interact with standard ads, leaving retailers without actionable data. If a user sees a TV ad and completes a purchase later, it’s unfeasible to pinpoint the ad’s influence. 

Shoppable TV helps businesses collect accurate attribution data, offering obvious insights into how advertising content drives buyer behavior. With interactive content, advertisers can track how many customers click on ads and complete orders. This helps marketers refine their strategies and construct more effective marketing campaigns. 

Increased conversions

Shoppable TV ads turn traditional commercials into direct conversion vehicles, introducing a seamless, user-amiable path to purchase. They let viewers act on impulse—enabling an instant purchase the instant your ad sparks gain. 

Not only does this propose convenience, but providing a straightforward purchasing encounter can navigator to a lower order drop-off rate and higher overall conversions. Providing an straightforward tool for immediate engagement can assist businesses drive sales. 

Reach a recent spectators 

Airing television ads can assist introduce your product to your target spectators, including viewers who don’t spend period on social media. 

Traditional TV advertisements are broadcast at a specific period and displayed to anyone watching. Streaming ads, on the other hand, are targeted, allowing businesses to serve ads to relevant spectators segments.