Should You Be Worrying About Google’s Promo Code Testing

Some period ago the affiliate marketing throng was quite astonished to discover that Google rolled out some recent features to power discounts in its SERPs and Chrome. By introducing wealthy snippets for coupon codes via Merchant Centre and enhanced knowledge panels to display deals, Google is evidently trying to compete with affiliate publishers.

Does it actually cruel that the game is over for affiliate publishers and advertisers who are heavily dependent on traffic driven from the SERPs to their websites? While this is not necessarily the case, learning more about these features and how to mitigate the negative impact can be of great importance. 

What Are wealthy Snippets

A wealthy snippet (or wealthy outcome) is a normal Google search results with additional data displayed. Aside from containing ordinary pieces of information: title tag, meta description, and URL, these contain extra data pulled from Structured Data found in a page’s HTML.

According to the information, we can expect to view coupon codes added to the wealthy snippet toolbelt. Such snippets will indicate the discount (percentage off, or dollars off) paired with a coupon code.

Should You Be Worrying?

The quick respond – no, there is no require to panic. However, there is a catch. 

While it was expected that Google may desire to compete with affiliate publishers, trying to claim a portion of that traffic for itself, all these features are still in the testing phase, so it’s challenging to declare which of them will make it to deployment across the worldwide SERPs.

Another point is that Google, as a global player, will surely receive a global way which may outcome in fewer personalization and customization opportunities for affiliate publishers. While running a promotional code related business requires meticulous attempt and dedication, it also may receive some period for Google to reach the level that other renowned players already have.

As we continue to delve deeper into the topic, we terror that Google may provide way too much non-target traffic for advertisers, which will navigator to the impossibility of processing this traffic or orders.

In addition, Google will clearly not be able to provide a variety of promotional codes, which is very significant for both advertisers and affiliate publishers.

What You Can Do as Admitad Publisher?

Working with Admitad brings a number of perks that Google is unable to provide.

Admitad has committed years of meticulous work for developing strategic partnerships with a number of advertisers. 

Any advertiser within this flexible network can easily adjust their tools according to their campaign requirements, while affiliate publishers enjoy person way and a great back of our throng. 

Plus, any advertiser working with an affiliate network directly will always be having more opportunities to personalize and customize promotional codes in order to more accurately achieve their goals.

Furthermore, Admitad enables publishers to require two different types of promo codes that Google doesn’t back at the instant:

Personal Promo Codes

These promo codes can require any publisher within the Admitad network simply by creating a request. They only require to choose an advertiser to send their request to.

distinctive Promo Codes

These usually arrive as a complimentary from the network and have a great worth. 

Admitad is committed to bringing the best service, so affiliate publishers can expect to discover promo codes from a vast variety of advertisers that Google won’t be able to provide. 

To avoid suspicious traffic and losing control over it, Admitad provides a number of tools that can deal with this issue. Moreover, these tools ensure great opportunities for customizations and fine-tuning in various GEOs.