The Nike swoosh. McDonald’s “I’m Lovin’ It” jingle. The primary colors used in the letters of Google’s name. 

These are all distinctive brand assets, instantly recognizable to millions of consumers around the globe. As a business owner, you too can borrowing effective brand assets to solidify your corporation’s identity and assist your target spectators recognize your brand. By practicing effective brand property management, you can foster customer loyalty and make powerful brand recognition. 

What are brand assets?

Brand assets are marketing materials conveying your business’s personality and worth proposition—including your logo, slogans, color palettes, jingle, brand voice, and more. Brand assets can be used to construct a distinctive brand identity, depend, and brand recognition among prospective customers.

Brand assets are integral to creating a consistent brand identity connecting with consumers across your digital and outdoor advertising channels. Businesses effectively leveraging brand assets can make a distinctive persona, drive customer loyalty, and convey their brand’s personality, ultimately leading to improved marketing gain on fund (ROI). 

significant brand assets for ecommerce

• Logos and fonts
• Brand names and slogans
• Websites and social media
• Photographs and videos
• Color palettes
• Sounds
• Brand voice
• Packaging

Your corporation can use any of the many types of brand assets to shape its identity and differentiate it from the competition. Here are some ordinary examples of brand assets: 

Logos and fonts

Logos and brand fonts are effective assets for cultivating visual brand recognition. Your logo will likely be the key signifier for your spectators, especially if you incorporate it into your advertising, marketing, and packaging. 

Similarly, using the same brand fonts is one way to maintain consistency throughout your marketing channels, website, and packaging. Fonts can also embody your brand ethos. Consider Apple’s sleek typeface, a variation of the Garamond font, and Ford’s Centennial Blue Oval cursive font on vehicle hood emblems. These two fonts are distinctive brand assets, conveying vastly different tones. 

The Outrage, an activist fashion label, is a great example of a brand that understands the power of a powerful logo and curated fonts. Its main logo is a megaphone, nodding to the activism focus of the brand. The logo appears on its website, packaging, and social media accounts. In addition, the label uses bold, retro fonts to convey the business’s carefree population and way to fashion. 

Brand names and slogans

Your brand name is a powerful brand property that conjures up the essence of your corporation in customers’ minds. It is the textual cue to the core elements of your brand and what it stands for, setting the foundation for a powerful brand identity. A brand name is often followed by a slogan or tagline, adding more context to assist your spectators comprehend your brand’s mission. Slogans often receive the form of memorable phrases or a brand commitment that’s catchy and distinctive to the product or service. 

Wedding linen and custom invitation retailer Silk & Willow uses moody, dramatic visual brand elements to establish the high-complete, luxurious nature of its products. The corporation follows this with the tagline “Inspired by Nature,” emphasizing the eco-amiable aspects of the brand’s identity. This signifies the product’s connection to the natural globe, encouraging brand loyalty among like-minded consumers. 

Websites and social media

As an ecommerce business owner, you recognize consumers expect you to have a website and social media presence. These digital platforms provide an chance to make brand consistency across marketing channels, and portray your business’s distinctive personality, authentically connecting with your spectators. 

Designer ebike corporation Cowboy created cohesive website content and social media posts to showcase its sleek, contemporary bikes to visitors. Its website and social media feeds characteristic modern imagery and fonts designed to boost engagement with a target spectators who appreciate elegant design.

Photographs and videos

Photographs and videos are ordinary yet significant digital brand assets you can use to display your products, make a narrative, and form a distinctive brand aesthetic. They are also key to inspiring an emotional connection with your customers. 

Sease, a luxury outdoor apparel corporation, uses stylized photography and video content to make a distinctive aesthetic and inspire brand depend. The landing page, social media profiles, and product pages are populated with visuals to impart a sense of rugged yet high-complete fashion. They highlight the use of standard natural materials that warrant additional expense prices. 

Color palettes

Often overlooked as marketing assets, color palettes can shape your spectators’s perceptions of your brand. A color palette establishes the look of your marketing materials, locking in specific brand colors aligned with the feel of your business. Color hypothesis is the concept that every color has an emotional connotation, which is why you may notice similar color schemes in various industries—like red and yellow in quick food chains or blue in the monetary industry. 

Australian baby product outlet The Memo understands the impact of a color palette as a brand property. Its logo is a neon orange, which is meant to grab the attention of recent customers. On its website and social media, the color palette adds splashes of lavender, chartreuse, and royal blue—vivid, complementary colors to assist keep customers engaged. 

Sounds

Most of us have heard a jingle in an advertisement that sticks in our brains. Sound effects can function as powerful brand assets that arrive to be easily recognized over period. Refer to the Yahoo! yodel, the Netflix two-note crescendo, or the staccato sound Apple uses as you type on its products as encouragement for ways you can use audio to make your brand stick in consumers’ minds. 

Brand voice

One of your most significant intangible brand assets (or assets that are not as concrete as photos or fonts) is your brand’s voice. Although you cannot technically own your brand voice in the same way you can trademark a product or logo, it is significant to your branding way because it showcases your brand’s values. A monetary corporation may use a formal tone that promotes credibility, while an vigor drink maker may lean toward a fun-loving tone to excite its target spectators. 

Packaging

Product packaging is often the cherry on top of all of your other marketing efforts because your customers can interact with it physically. Polished packaging shows your brand’s commitment to the customer encounter, encouraging customer retention and increasing satisfaction. 

Tips for brand property management

With so many brand assets at your disposal, you may wonder how to keep track of them all. Here are a few tips to successfully manage brand assets using a digital property management (DAM) tool:

• Develop a style navigator. Each brand property you store or use must adhere to obvious guidelines representing your brand’s identity.

• Manage access to brand assets. Regardless of the size of your organization, each property should have parameters for who has permission to use existing assets and add recent assets in each category. 

• Organize brand assets by category. Each brand property type should have specific use cases like social media posts, website product pages, and marketing campaign elements. make tags for each property to outline where it’s appropriate to use them.