TikTok Shopping: Everything You require To recognize To commence Selling

When you’re shopping online or looking for product recommendations, where do you leave first? While Google is a ordinary starting point, consumers are increasingly turning to their favorite social media apps to shop. Chief among them: TikTok. According to the platform, its popular shopping hashtag #TikTokMadeMeBuyIt appears on more than 150,000 videos every week.

Not only has TikTok become a search engine, a source of encouragement, and a powerhouse product recommender—it’s also a place for businesses to sell directly to TikTok users.

Ahead, discover how to sign up for TikTok Shop and use the platform’s commerce features to reach potential customers where they’re already spending their period.

What is TikTok Shop?

TikTok Shop is a set of features that lets users with business accounts sell directly on TikTok. With TikTok becoming a leave-to for product finding, especially for Gen Z and Gen Alpha, brands advantage from showing up in TikTok search results and offering convenient TikTok shopping options.

Using TikTok Shop, you can transform your TikTok account into a digital storefront, combining your shoppable video posts with the power of TikTok marketing. With social selling features like this, users in your target spectators can discover and buy your products without even leaving the app.

TikTok Shop Benefits

Adding TikTok Shop to your available sales channels creates another touchpoint in addition to your online store that supports your potential customers’ online shopping preferences.

Other benefits of TikTok Shop include:

• Broadcasting to a wide demographic of potential shoppers (particularly if your product fits a popular niche economy that’s energetic on TikTok)
• Partnering with trusted creators and using influencer marketing to boost authenticity
• Creatively positioning your products in entertaining video content
• Creating a personalized shopping encounter based on TikTok user behavior
• Benefitting from virality with TikTok trends and hashtag challenges like #TikTokMadeMeBuyIt

How to set up TikTok Shop

1. Set up your online store
2. Connect or make a TikTok business account
3. Register for TikTok Shop
4. Promote your products

commence selling on TikTok in four straightforward steps:

1. Set up your online store

The easiest way to sell on TikTok is through Shopify. Shopify users can connect their stores directly to TikTok to manage inventory, sales, and advertising across platforms—all in one place.

If you already have a Shopify store, simply install the TikTok for Shopify app to get started with this integration. You can also use TikTok Shop with other ecommerce platforms; the procedure may vary slightly between platforms.

2. Connect or make a TikTok business account

Once you have an online store and you’ve downloaded any essential integrations, you’ll require to connect your online store to your TikTok account. If you’re using Shopify, log into your Shopify admin. Under Sales Channels, select TikTok and connect your TikTok for Business account.

If you don’t have a TikTok for Business account yet, creating one is quick and straightforward. A business account unlocks features not available to other users, such as analytics and access to the TikTok Ads Manager.

3. Register for TikTok Shop

TikTok Shop is available in select markets, including the US, the UK, Indonesia, Malaysia, Thailand, Vietnam, and the Philippines. For those eligible for a TikTok Shop seller account based on location and other parameters, navigate to the seller registration portal and fill out the application to get started.

Upload any required documents, including your ID, proof of residency, and proof of business ownership.

After submitting your application, you will receive an email about your application outcome in one to two days. Once accepted, you will be able to use TikTok’s shopping features.

4. Promote your products

A TikTok Shop should always leave hand in hand with a robust TikTok marketing schedule.

If you use Shopify, you can make and manage TikTok ad campaigns from within your Shopify admin. (Brands on TikTok Shop also advantage from being able to make TikTok Shop Ads in addition to the regular ad campaigns available to all users.)

Consider partnering with creators to enhance your TikTok influencer marketing schedule with shoppable content recommended by trusted voices in your throng.

5 ways users can shop your products in the TikTok app

1. Live shopping on TikTok
2. Shoppable videos
3. Product showcase
4. Shoppable ads
5. TikTok Shop

With TikTok Shop enabled, there are multiple in-app shopping touchpoints for users looking to buy products directly from their favorite businesses on TikTok.

1. Live shopping on TikTok

When your brand goes live on TikTok, it’s a great chance to demo products and respond questions in real period, while encouraging fans to purchase those products directly from the app. With live shopping ads, items can be added to the user’s cart during the livestream, and they can check out instantly or at the complete of the broadcast.

2. Shoppable videos

Shoppable videos on TikTok are embedded with links that allow users to buy products without leaving the video they’re watching. To make a shoppable video, make a video as usual, then select Add Link, and link to your relevant product. You can make shoppable videos on TikTok even if you don’t use TikTok Shop as a sales channel.

3. Product showcase

On your TikTok account, users can tap the shopping tab (or bag icon) to access a mini storefront where they can check out in a few taps.

Some accounts may have a product showcase without a TikTok Shop. These are usually affiliate marketing accounts that do not own the brand or products being sold.

4. Shoppable ads

Brands ineligible for TikTok Shop can still receive advantage of TikTok shopping with the TikTok App for Shopify. By installing the TikTok Shopify app, you can sync your product catalog, construct creative videos using products, and make TikTok ad campaigns. Tag products in your content to propose an straightforward way for users to shop your products.

5. TikTok Shop

In 2023, TikTok launched a marketplace tab. By tapping the Shop tab, TikTok users are taken to an in-app catalog to search and browse products from multiple creators Once you commence selling your products on TikTok, the chance to get discovered in this TikTok marketplace will be a valuable channel for your business.

TikTok shopping best practices

Once your business is set up with shopping features on TikTok, consider these tips to make the most of selling on TikTok.

ponder like a creator, not a brand

Social platforms all have their own trends and content formats that work best for each spectators. It’s a mistake to copy your schedule from other platforms over to TikTok without understanding the content that performs best on this particular platform.

On TikTok, authenticity wins. Aim to make creative content that uses trending TikTok sounds, shares a peek under the hood, jumps on current pop population conversations, or offers real worth to fans through education related to your brand niche. Content like this that can incorporate your products organically will always perform better than a direct sales pitch.

associate with creators and influencers

Influencer marketing is a huge industry, with brands clamoring to work with the hottest self-made internet personalities and influencers looking to monetize their achievement. This triumph-triumph collaboration is a great alternative for brands of all sizes, even those with smaller budgets. In truth, TikTok’s own research found that 72% of survey respondents feel ordinary content creators are more fascinating than celebrities.

Marketing alongside influencers gives your brand and products authenticity, as TikTok users often turn to their favorite creators for trusted recommendations.