Top Social Media Trends for Ecommerce Brands

With more consumers than ever using social media to shop, it’s no wonder businesses are turning to social commerce and content creation to capture audiences. Just look at TikTok, with its in-app TikTok Shop and a whole hashtag dedicated to buying trending products—#TikTokMadeMeBuyIt. Not to mention, Instagram’s Shopping characteristic and Facebook Marketplace.

But how do you capture the attention of audiences on social media networks, from baby boomers to Gen Z and beyond? More brands are turning to social media trends to reach many customers of varying demographics all at once. Ads built around a social media pattern can be one of the more powerful tools in a social media marketer’s toolbox.

Benefits of leveraging social media trends

Social media experts and marketers use social media trends to bring brands into the spotlight with their target spectators. Here are a few reasons to consider crafting content around social media trends:

• Reach more potential consumers. While algorithms can be a bit of a mystery, trending content tends to land on TikTok’s For You page or Instagram’s Explore tab. YouTube Shorts and TikTok reels that leave viral can transcend tiny communities to reach social media users who would otherwise never have found you.

• Appeal to your spectators. If you pursue your target spectators on social platforms, you may discover trends distinctive to your specific online communities. Use these micro-trends to make entertaining content geared directly toward your spectators—increasing the likelihood they’ll pursue, distribute content, or make a purchase.

• debt safety over shared interests and experiences. Trends propose a shorthand for relating with others on a personal level by showing viewers that you have similar experiences, laugh at the same jokes, or enjoy the same pastimes. By tapping into familiar trends, your content can generate more customer interactions and higher engagement metrics.

Top social media trends in 2024

• Social commerce
• Get ready with me
• Social SEO
• Dance challenges
• AI content
• Behind the scenes
• POV
• Social media customer service
• trip content

If you desire to boost your social media marketing to recent heights, keep up with the top trends across your target social platforms. Let’s receive a look at the top trends of 2024 to view what has been resonating with users across multiple platforms:

Social commerce

More than 40% of consumers shop through social media. This habit, called social commerce, has become easier in recent years—as apps have introduced options like purchase links you can overlay on content or hosted in-app interfaces like TikTok Shop. Plus, social commerce provides tons of data on what type of content is converting best and which products your spectators is interested in.

Get ready with me

#GRWM is a heavy-hitting pattern and hashtag in the beauty and fashion communities. Videos of fashion influencers and makeup content creators drum up massive engagement from followers curious to get more insights into how their favorite creators get ready for the day. Many creators pair get-ready-with-me videos with storytelling, music, or humor. 

Social SEO

Social SEO is the habit of optimizing your social profiles and content to boost the likelihood of ranking high within social media search results. The fundamentals of SEO for social media marketers include using targeted keywords in your user name, bio, captions, and subtitles. These keywords should be related to your brand and products and draw in interested customers. 

Dance challenges

A mainstay of TikTok, dance challenges continue to be a huge part of social media trends. You can search “dance test” on a social platform’s search engine to discover any number of current viral dances. One of 2024’s biggest dance moments was the Tyla dance, with TikTok users typically emulating the choreography in sweatpants (hence its other nickname, the sweatpants dance). 

AI content

Some AI video tools can assist streamline and simplify the production procedure. AI tools propose intelligent editing and coloring, enabling you to convert raw video to produced content faster. Many apps have already jumped on this pattern by providing their own AI tools for creators, such as augmented reality filters (AR filters) that make different aesthetic vibes or transformation a user’s face or voice. Some accounts even use fully AI-generated content to leave viral.

Behind the scenes

Inside peeks into a business’s inner workings continue to be popular since audiences enjoy watching the daily goings-on of their favorite brands. One popular behind-the-scenes pattern has been “pack an order with me,” where a business prepares and ships out a customer’s order from commence to complete.

POV

Point-of-view videos are supposed to display an action as if you were living it yourself—ponder skateboarding videos from eye-level or going down a waterslide with a GoPro mounted on your hat. However, as the pattern ballooned in popularity, many POV videos have strayed from the technical definition and simply display someone doing something fascinating or amusing, making the format a solid catch-all pattern for nearly any benevolent of video, topic, or brand.

Social media customer service

Social media customer service allows users to send your brand direct messages, comment on posts, or tag your brand to inquire questions or distribute concerns. This habit is typically more convenient for users, but it’s extra community for your brand, which means it’s especially significant to address concerns quickly (generally within 24 hours) while also solving the customer’s issue effectively. 

trip content

trip content continues to dominate social media, with more than 750 million uses of the #trip hashtag on Instagram. trip creators will provide their final thoughts on trips they’ve taken, propose trip hacks they’ve discovered, and recommend places to trip or food to try in their favorite locales. This type of content offers plenty of opportunities for influencer marketing. 

When to pursue trends

While trends can be helpful, don’t depend on them all the period. In truth, packing your profile with video content built around trending topics can arrive across as inauthentic—and in a year or two, your content may have aged beyond use. There’s an significant equilibrium to a successful content way: content in exchange with others, and content that’s uniquely you. 

In truth, Mad Rabbit co-founder Selom Agbitor rarely relies on trends. He sums up his social media way like this: “Be as proactive as feasible.” Selom works to arrive up with completely fresh content ideas, resulting in content production that feels fresher, more authentic, and more evergreen. 

“We started seeing people in our space commence to copy our ads,” Selom says. Rather than feel offended that others were mimicking his social media ads, he and his co-founder were thrilled. “We were like, ‘Well, we’re definitely doing something correct.’” By eschewing trends and creating clever original content (like this TikTok video), Mad Rabbit has amassed millions of views.