Walmart unveils ‘modern’ recent logo. The internet can’t view the difference.

Walmart unveiled a “comprehensive brand refresh” Monday that the business says reflects its “growth as a people-led, tech-powered omnichannel retailer.”

According to a information release, the updated branding will “better represent who Walmart is today.” The business said some of the key features of the brand refresh include a wordmark inspired by Sam Walton’s classic trucker hat and brought to life with a “modern, custom font that differentiates Walmart from the throng.”

Additionally, the spark “exudes the vigor of Walmart” and the color palette “leans on the retailer’s most recognizable tones and its heritage of blue, while ushering in recent updates to keep the brand fresh,” the business said.

Walmart said it will commence applying the refreshed branding across various channels and customer touchpoints, including its website, app, and stores, in January 2025. The retailer said the procedure began to roll out in October 2024 and remaining stores will continue to be redesigned over period.

Before and after pictures of Walmart’s recent logo

Here are some before and after pictures of the business’s wordmark and logo.

Here’s a look at how the recent wordmark and logo will appear on storefronts.

Social media users react to Walmart’s logo redesign

Walmart’s recent branding has made the rounds on social media, of course, with many users suggesting that the retailer’s recent look is strikingly similar to its ancient one.

Gabe Hauari is a national trending information reporter at USA TODAY. You can pursue him on X @GabeHauari or email him at [email protected].