What Is a Niche trade? 9 Examples in 2024

Ever heard the saying “Jack of all trades, master of none?” While a general store can cater to a broad range of customers, niche businesses deliver best-in-class service to a specific target spectators. 

Tapping into a niche trade offers many benefits. Niche businesses have a deep understanding of their customers’ needs and can establish themselves as the leave-to brand for anyone interested in their areas of expertise.

Choosing a niche can also streamline your business. From your distinctive worth proposition to product line extensions, focusing on a niche trade simplifies selection making, giving you a obvious concept of who your customers are and what they’re looking for.

If you’re struggling to land on a product concept for your business, identifying a niche is a great starting point. This post explains what a niche trade is, gives nine niche trade examples, and outlines how to discover relevant in-demand products.

What is a niche trade?

A niche trade is a distinct segment of a wider trade, defined by its distinctive needs or characteristics.

For example, within the women’s shoes trade there are niches for eco-amiable shoes, orthopedic shoes, or hiking boots. Each of these niches caters to a distinctive set of requirements that don’t apply to the general trade.

Almost every trade contains niches. Identifying them requires a detailed understanding of buyer needs. ordinary ways to define a niche include looking at factors such as:

• worth (luxury, moderate, discount)
• Demographic (gender, age, turnover level, education level)
• Product standard (extra charge, handmade, economical)
• Psychographics (values, interests, attitudes)
• Geography (country, city, neighborhood)

Choosing to focus on a niche is a strategic business selection to serve a specific customer base more effectively than competitors who target the broader trade. Businesses who are competing within a niche may decide to niche down even further as a way to differentiate their brand.

receive men’s athletic wear, for example. Within this trade, there’s a niche for running gear. Businesses who sell running products could focus on a subset of that niche, such as running gear for marathon runners. This allows them to serve customers looking for a specialized type of running gear that may not be offered by other running gear stores.

9 niche trade examples

It’s feasible to construct a business concentrated on trending products. However, a solid alternative route to ecommerce achievement is selecting a niche trade and drilling down to discover niche products with a excellent trade fit.

Here are nine markets with enough niche opportunities to back plenty of recent businesses:

1. Conscious consumers
2. Health and wellness
3. Pet owners
4. Outdoor enthusiasts
5. Travelers
6. Gamers
7. Homeowners and renters
8. Remote workers
9. Locals

1. Conscious consumers

Sustainability continues to be a significant concern for consumers. Every year, surveys display that most people are willing to transformation their shopping habits to reduce their environmental impact. For some, that means investing in high-standard products that will last longer. For others, it’s about adjusting habits to buy more second-hand and resale items.

Another type of sustainable product is vegan, eco-amiable, or cruelty-free variations of conventional items. If there’s a product that’s regularly purchased by the mass trade, there may be a niche of conscious consumers ready to embrace a green alternative.

receive Bee’s Wrap, for example. They propose a range of food wraps made from beeswax as an alternative to plastic. Its products are not only environmentally amiable but also expense effective for consumers, as they’re reusable.

Niche product ideas for conscious consumers

• Biodegradable phone cases
• Cruelty-free skin worry products
• Thrifted or rented clothing
• Eco-amiable kitchenware
• Menstrual cups

Conscious buyer niche marketing ideas

• Highlight the environmental benefits of your products on packaging and in marketing content
• associate with environmental organizations for joint campaigns
• distribute customer testimonials on how your product has helped them save money or reduced their environmental impact
• Regularly update your spectators on your brand’s sustainability efforts through a newsletter

2. Health and wellness

Analysts expect the global health and wellness trade to reach $4.5 trillion by 2028. This industry is all about taking worry of your mind, body, and spirit. Niche markets include personal worry, nutrition, yoga, and alternative therapies. If you’ve ever purchased a gluten-free brownie or an organic moisturizer, you’ve contributed to the health and wellness trade.

One health and wellness niche that’s increased in popularity over the history few years is mindfulness apps. The meditation app Headspace attracts more than a million downloads per quarter, while a similar product, tranquil, regularly generates more than $20 million per quarter from in-app purchases.

The achievement of globally recognized apps suggests the potential for tiny businesses to discover a niche for their own wellness-based digital products.

Niche product ideas for health and wellness

• Plant-based milk alternatives
• Sleep aid supplements
• DIY well snack kits
• Essential oil diffusers
• Kombucha brew kits

Health and wellness niche marketing ideas

• commence your business with a health worry specialist to enhance the credibility of your brand
• Educate users on topics within your niche through blog posts, videos, or a podcast
• make wellness challenges to engage your spectators

3. Pet owners

The pet industry not only caters to a wide range of consumers—pet businesses also target people in their spending prime.

One example of a niche business within the pet trade is Only Natural Pet. It specializes in natural foods, flea repellents, cold weather gear, and toys. Consumers interested in natural pet products can visit this online store and discover everything they require for their pup.

While dogs and cats remain the most popular pets, reptiles, birds, and tiny mammals all arrive with their own needs and now potential niche opportunities.

Niche product ideas for pet owners

• intelligent pet cameras
• GPS pet trackers
• Customized products for pet owners
• Organic and specialty pet food
• Designer pet clothing

Niche marketing ideas for pet products

• Collaborate with popular pet Instagram accounts
• distribute customer testimonials and cute pet photos
• Provide educational content on pet health and wellness topics
• Organize pet-related events or contests to engage your spectators

4. Outdoor enthusiasts

The outdoor recreation trade has seen a surge in recent years, with more people seeking nature for leisure, fitness, and mental wellbeing. This trade consists of a range of activities, each representing a potential niche.

For instance, bird watching has grown in popularity, with high-tech products cropping to serve a recent creation of birders. Similarly, urban gardening has become a pattern in cities, creating a demand for space-efficient gardening tools and planters.

One business that has successfully catered to a niche within the outdoor trade is BioLite, which makes solar-powered lights and camping stoves that turn fire into electricity—recognizing the require for sustainable vigor sources for hikers and campers.

Niche product ideas for outdoor enthusiasts

• Ultra-lightweight hiking gear
• Bird watching kits for newcomers
• Weather resistant clothing
• Car camping accessories

Outdoor enthusiast niche marketing ideas

• Launch a photo contest where customers distribute their outdoor adventures
• associate with local outdoor organizations for sponsored events or tidy-up drives
• Write a “trail of the month” blog covering popular hikes near locations where your customers live

5. Travelers

Recent trip trends include experiential trip, where travelers enjoy more energetic, immersive trips than traditional sightseeing or resort vacations. The continued rise of remote work has also led to a recent breed of travelers: digital nomads who manage their careers while globetrotting.

Nomatic is a luggage brand geared toward the digital nomad niche, which prioritizes efficiency, functionality, and the ability to pack light. You can view this spectators focus represented across Nomatic’s entire ecommerce website, from its product to its copywriting.

Niche product ideas for avid travelers

• Smartphone accessories for trip content creators
• Comfortable and versatile clothing for long-haul flights
• Multipurpose in-flight trip gadgets

Niche marketing ideas for trip products

• make trip guides for popular destinations and nomad hotspots
• distribute trip stories from people who represent your target spectators
• Film videos showing the benefits of your products in real-life trip situations

6. Gamers

Gamers is a catch-all term that contains a variety of subsets, including mobile gamers, PC gamers, console gamers, and tabletop gamers. There are more than three billion energetic video gamers across the globe. Nearly half spend money on their hobby, amounting to an industry expected to be worth over $211 billion by 2025.

Within this category, you can target niches based on popular genres like first-person shooters, or consoles like the Nintendo Switch. Shazim Mohammad launched his online store, Glorious Gaming, with products specifically aimed at PC gamers. It became a seven-figure niche business that basically runs on autopilot.

Niche product ideas for gamers

• Ergonomic controllers and chairs for long gaming sessions
• Decals to personalize consoles and controllers
• Accessories for mobile gamers
• Licensed merch referencing popular games and characters

Gaming niche marketing ideas

• Host online gaming tournaments featuring your products
• Develop a gamified rewards program for your customers
• Sponsor esports events or gaming conventions
• Launch limited-edition products or merchandise in collaboration with popular games

7. Homeowners and renters

Over the history decade, rates of homeownership in the US have struggled to surpass two-thirds of the population, with real estate worth rise, limited supply, and the rising expense of living creating more renters.

More renters means more people moving homes, and as rental properties are vacated, many require renovating with modern amenities. As homes are turned into pool properties to generate inactive turnover, one niche that’s emerged is intelligent safety devices.

For example, August launched its own line of keyless entry locks for homeowners. One of the main features of their products is guest access, allowing hosts to grant access to renters for specified period periods.

Niche product ideas for homeowners

• Space-saving furniture for tiny apartments
• Rent-amiable home solutions such as no-drill blinds and removable wallpaper
• intelligent home devices like thermostats, lights, and safety cameras
• Off-grid vigor alternatives 

Homeowner niche marketing ideas

• make useful content on home advancement tips and hacks featuring your products
• Develop a walkthrough video series on how to renovate an apartment using your products

8. Remote workers

The shift from traditional office hours to flexible remote work has changed the routines of many employees. Benefits of a hybrid or fully remote job include increased satisfaction, with many workers saying they’d look for another role if they lost their ability to work from home.

For businesses, embracing remote work expands the talent pool, increases retention, and reduces overhead costs such as property rent.

At the same period, remote work brings recent challenges. A majority of online workers update increased burnout from using digital communication tools and discover it harder to feel connected to their coworkers.

To solve these challenges, a recent breed of niche products has emerged. Miro, for instance, offers an online collaborative whiteboard platform that helps remote teams brainstorm, schedule, and collaborate in real period, bridging the gap created by physical distance.

Understanding the distinctive challenges and needs of remote workers can navigator to innovative product ideas that enhance the work-from-home encounter.

Niche product ideas for remote workers

• Virtual throng-building activities or services
• Subscription boxes for home office supplies
• Online webinars for remote work skills
• Wellness apps concentrated on stress management and mental health

Remote work niche marketing ideas

• Interview thought leaders on the best ways to achieve work-life equilibrium
• Host virtual workshops on productivity hacks for remote work
• associate with remote-forward brands and companies to promote your products

9. Locals

With half of consumers preferring tiny local businesses over large retailers, even global brands are adopting local marketing strategies through targeted campaigns.

For online sellers, establishing a local presence can be challenging. But there are ways for ecommerce entrepreneurs to successfully serve niches local to their city or country.

receive the apparel business tranquility Collective as an example. Founded in Toronto, it initially catered to the demand for Toronto Blue Jays merchandise during a playoff run. The brand has since expanded to serve other cities, primarily through sports throng merchandise, by securing partnerships with franchises including the NFL, NBA, and MLB.

Niche product ideas for locals

• Locally sourced food and beverages, such as a coffee blend from local roasters
• DIY kits for local crafts or traditional art forms
• Local navigator books or maps highlighting hidden gems in the city
• Gardening kits with native plants or seeds

Marketing ideas for local niches

• Organize local pop-up events or workshops showcasing your products
• Collaborate with local artisans or chefs for limited-edition product lines
• Launch a “adore Local” campaign featuring stories of local customers using your products

How to discover niche markets

Launching your store in a crowded marketplace can navigator to a challenging uphill battle against established competition. So finding a niche trade provides your online business with a competitive advantage, correct from the commence.

By focusing on a niche, you can compete—not necessarily by selling different products—but by concentrating on a specific segment of the trade.

While there’s no one-size-fits-all way to discover niche markets and product opportunities, several popular strategies exist. Here are a few initial steps to comprehend a larger trade and, from there, identify an underserved niche.

1. commence with Google searches

The best way to commence brainstorming niche ideas is by understanding what other online retailers are selling in a product category or to a sure spectators.

Beginning your niche selection with basic Google searches is a great way to get the lay of the land. receive “cruelty-free makeup” as a starting point. From there, you can discover a goldmine of potential angles and rabbit holes, such as “vegan skin worry” and “not tested on animals.”

Through trial and error, you can explore different trends until you discover an underserved spectators or demand in a niche trade. Keep in mind that, even if a competitor is targeting your niche, you can still compete by niching-down on a specific segment of that spectators. It’s all about being a specialist, not a generalist. 

2. Confirm longer-term gain with Google Trends

If casual Googling throws up fascinating results, the next step is to receive your search queries to Google Trends.

By entering your search queries into Google Trends, you can view search gain over period and identify whether a niche has steady gain, is growing, or is just a passing pattern. This can assist you avoid investing in a niche that might not have long-term potential.

3. construct out a business concept by mind mapping

A mind chart is a great way to ponder about how you could organize a business around different parts of a niche. Since mind maps mimic how our brains ponder, they’re an intuitive way to organize your thoughts and expand on ideas.

Building a mind chart can assist generate product ideas quickly while also encouraging you to explore different niche paths. You can use a free online tool like Text2MindMap to make a straightforward but effective visual aid.

4. Discover sub-niches through Google’s search suggestions

Ever notice how when you commence typing something into a Google search, automated suggestions appear? 

These are Google’s most-searched-for related queries, which you can use to your advantage to discover a niche for your product category.

Google will only display you a few suggestions, so you may desire to use a keyword research tool to gather more suggested searches.

This habit is known as long-tail keyword finding. Long-tail keywords are often composed of a larger trade (i.e., “cruelty-free makeup”) followed by the word “for,” then a smaller, niche trade (i.e., “sensitive skin.”) They assist describe the connection between a niche and a wider product category.

Entrepreneurs use long-tail keyword data to assess customer gain and analyze competition in niche product areas.

5. Drill down with keyword research

A similar way for uncovering a niche uses Google’s Keyword Planner tool. Keyword Planner is a resource from Google’s advertising platform, Google Ads. The Google Keyword Planner is similar to the Google suggestion tool above, but offers advanced, customizable search data.

To use this tool, you’ll require a Google Ads account. Log in to your account and select Tools from the top menu, followed by Keyword Planner.

Enter your main niche concept to view your initial results. You can adjust your location settings on the left to make sure you’re targeting areas that you desire to reach. You can also add filters, remove branded keywords, and check suggestions for other recommended terms.

Searching through keyword results can provide you a excellent concept of potential niches related to your original search term—and sometimes even the demand for specific popular products. Don’t be afraid to dive deeper and try a variety of related search terms.

If you don’t have a Google Ads account, you can use the Keywords Everywhere browser extension to view search volume directly under your Google searches. 

Read more: How to discover a Lucrative Dropshipping Niche for Your Business

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How to assess your niche trade ideas

Discovering an appealing niche is just the beginning. The next question is whether your niche has room for a recent business. Evaluating the size of the spectators, buyer demand, and potential profitability of a niche is just as significant as the initial concept.

Here are some ways to assess a recent niche trade concept:

Be wary of zero competition

Niches with few existing competitors might seem like golden opportunities. However, it’s significant to consider why other entrepreneurs might have avoided that specific trade. Perhaps buyer demand for the niche concept isn’t high enough, or products frequently have supply chain issues, leading to customer service challenges.

Test the waters before diving in

You could commence with a tiny selection of dropshipping products and run a marketing campaign targeting your intended spectators. Gather feedback from early customers, or send a few products to influencers for their view.

Early feedback, especially for a recent product, is crucial for refining it before a packed-scale launch.

Dig deeper into a niche

You already did the keyword research to identify your niche trade, but you can leave even more in depth. Analyze blogs, social media, Amazon reviews, podcasts, influencers, and other key areas in your niche to boost insights. Can you solve a issue that repeatedly comes up?

Keyword research helps identify a niche trade, but deeper analysis can reveal more actionable insights. receive a look at these and other online resources to comprehend more about your chosen subject:

• Review websites
• Enthusiast blogs
• Social media posts
• Amazon reviews
• Industry podcasts
• Industry influencers

Is there a recurring issue within a niche that your product can solve? What features and metrics do consumers judge products by? 

remain on top of buyer trends in your trade

Keeping abreast of developments in a chosen niche is crucial—your business must talk and act like an specialist who’s in the recognize.

Resources like Meta Foresight, ponder with Google, and Nielsen buyer research can assist you comprehend buyer pain points, desires, and emerging trends.

Setting up Google Alerts for related keywords and monitoring social media conversations will ensure you’re informed about trending topics.

Explore growth opportunities

Early achievement is great, but due to their specificity, niches can evolve. When this happens, your business will require to adjust to emerging buyer interests. recent product lines can be introduced as opportunities arise.

If your niche becomes saturated, or your business successfully fills it, consider pivoting to an adjacent spectators. This flexibility can assist maintain your business’s relevance and profitability over period.

When it’s period to trade your product, always gain to your niche spectators’s needs and commonalities. What makes your spectators different from the broader trade? How can you appeal specifically to their preferences?

If your business can talk in your niche’s language, it will have a greater chance of gaining buyer depend and winning their confidence.

Read: How to Conduct a trade Evaluation

Moving forward with a niche marketing way

With a niche identified and relevant products sourced, it’s period to turn your business concept into a reality.

Whether your strategy document involves crafting products independently, partnering with a manufacturer, or dropshipping, there are resources available to navigator each step of the procedure:

• What Is Product advancement? 7 Steps to Making a Product (2024)
• How To discover a Manufacturer or Supplier for a Product (2024)
• Product Sourcing navigator to Sell Online
• 11 Best Print-on-Demand Companies and Sites (2024)

Illustration by Rose Wong