What You Should recognize About Google’s Third-event Cookie Deprecation

In the ever-evolving landscape of digital advertising, cookies have played a significant role in tracking user behavior and enabling personalized experiences. However, recent Google’s announcement to deprecate third-event cookies, have sent shockwaves through the industry. So what’s all the fuss about?

What Has Happened?

Google initiated its official procedure of phasing out third-event cookies from their Chrome web browser on January 4, 2024. 

The technology corporation began testing their Tracking Protection characteristic with a 1% sample of Chrome users worldwide. 

This shift is considered a significant milestone in Google’s Privacy Sandbox initiative, demonstrating their commitment to the timeline set to eliminate third-event cookies from Chrome by the complete of 2024. 

The deprecation of third-event cookies in Chrome follows similar actions taken by Safari, Firefox, and other major browsers over the history five years. 

Fortunately, the affiliate marketing industry has been proactive in preparing for this transformation, allowing players to test and comprehend the implications of losing third-event cookies.

Understanding Third-event Cookies

Third-event cookies are tiny text files that are stored on a user’s browser by websites other than the one they are currently visiting. 

These cookies track user activity across different websites, allowing advertisers to deliver targeted ads and assess campaign effectiveness. 

However, concerns about privacy and user consent have prompted major players, including Google, to rethink the use of third-event cookies.

Google’s Announcement and Its Impact

Google, as a dominant force in the digital advertising industry, announced its intention to phase out back for third-event cookies in its Chrome browser by 2024. 

While this selection has some implications for players in the affiliate marketing niche, significant transformation often doesn’t happen overnight.

In other words, the earlier you prepare, the better. There is still enough period for that

Here at Admitad our industry encounter helped us to foresee these events, even before official announcements by the likes of Google were made. 

That’s why our tracking solutions have been designed to be completely free of third-event cookies, enabling our clients to easily adjust to this recent reality, receive advantage of recent technologies and continue to prosper without changing their operations.

By phasing out cookies, Google hasn’t closed a door. It’s opened many recent, contextual-based and privacy-first ones. 

Shifting Towards Privacy-concentrated Solutions

In response to Google’s announcement, Admitad is actively exploring privacy-concentrated solutions that can replace third-event cookies. 

One such answer is the adoption of first-event data and server-to-server tracking. 

By leveraging first-event cookies and direct integrations with advertisers, Admitad can maintain accurate tracking and attribution while respecting user privacy.

Additionally, Admitad explores contextual targeting, which involves delivering ads based on the content of the web page rather than relying solely on user data. 

This way aligns with the growing emphasis on privacy and provides an chance for affiliates to reach relevant audiences without relying on person user tracking.

In our current tracking practices, we mainly depend on first-event cookies and alternative methods that don’t involve using cookies. 

Admitad has taken a proactive stance by not accepting recent customers who use outdated tracking methods, including third-event cookies. 

As a outcome, the majority of Admitad’s customers will not be impacted by Google Chrome’s selection to decline third

Embracing Consent and Transparency

As the digital advertising landscape evolves, obtaining user consent and ensuring transparency will become even more critical. 

Admitad plays a pivotal role in this shift by implementing robust consent management systems and providing obvious information to users about data collection and usage.

By prioritizing user privacy and actively seeking user consent, Admitad can construct depend with its spectators and foster stronger relationships between affiliates, advertisers, and consumers.

The upcoming of Affiliate Marketing

While the deprecation of third-event cookies presents challenges, it also opens up recent possibilities for recent concept in affiliate marketing. 

Admitad is looking to seize this chance to redefine their strategies and embrace privacy-centric approaches.

By adapting to the changing landscape, exploring alternative tracking methods, and prioritizing user consent and transparency, Admitad can continue to thrive in the evolving digital advertising ecosystem.

What’s next?

Google’s selection to deprecate third-event cookies has significant implications for the affiliate marketing industry. 

However, by embracing privacy-concentrated solutions, prioritizing consent and transparency, and exploring alternative tracking mechanisms, Admitad will navigate this shift successfully.

As the industry evolves, it is crucial for Admitad to remain informed, collaborate with advertisers and affiliates, and adjust their strategies to ensure continued achievement in the upcoming of affiliate marketing. 

By embracing these changes, Admitad will continue to deliver worth to its partners while respecting user privacy and building depend.