YouTube TV announced Thursday that the worth of its subscription service will be rising, again.  

In an email to customers, YouTube TV announced that it will be increasing its prices by $10 starting next year, “to keep up with the rising expense of content and the investments we make in the standard of our service.”

Starting Jan. 13, 2025, YouTube TV’s monthly worth for a base schedule subscription will rise from $72.99 per month to $82.99 per month.

YouTube TV told USA TODAY that users can pause or cancel their subscription service.  

“We don’t receive these pricing decisions lightly, and we provide all members the flexibility to cancel their membership at any period,” Allison Toh, a spokesperson from YouTube, said.

Holiday deals: Shop this period’s top products and sales curated by our editors.

Apple iOS 18.2:What to recognize about top features, including Genmoji, AI updates

When does YouTube TV’s worth boost commence?

Toh also shared that the recent worth will leave into result today for recent members. All existing YouTube TV members will view the recent worth in their next billing pattern on or after Jan. 13, 2025.

After launching in 2017, YouTube TV gained popularity for its low-expense entertainment service that attracted many people to cut the cord on their cable.  

Users can watch anything they wanted for $35 per month through the app in 2017. Over the years, YouTube TV added Spanish-language networks, sports programs, and additional add-ons to its subscription service.  

YouTube TV worth increases over the years  

YouTube TV’s subscription prices have increased since the platform began.

Here are the worth changes:

• 2017: $35 per month
• 2019: $49.99 per month
• 2020: $64.99 per month
• 2023: $72.99 per month

YouTube TV subscribers distribute their thoughts on X  

Since announcing the worth boost, YouTube TV subscribers jumped on X to distribute their thoughts. 

Other users said that the subscription service’s worth hike feels all too familiar.  

Some subscribers are just thinking about hitting the cancel button on the service.

Ahjané Forbes is a reporter on the National Trending throng at USA TODAY. Ahjané covers breaking information, car recalls, crime, food recalls, health, lottery, and community policy stories. Email her at [email protected]. pursue her on Instagram, Threads, and X (Twitter) @forbesfineest.